Gondola Final
A CASE STUDY ON REVENUE MANAGEMENT OF GONDOLAS: MAINTAINING
THE BALANCE BETWEEN TRADITION AND REVENUE
Date
September 4, 2012 I. EXECUTIVE SUMMARY
Gondolas – 1094 (first mention)
* Historical black boats of Venice * One of the most beautiful and romantic cities in the world. Set on over of 100 islands interconnected by about 150 canals. * Faced problems (loss of population to other parts of Italy and physical damage from flooding, pollution and age.) * A quintessential Venice experience and designed to navigate the shallow canals of Venice bound strictly by tradition. * 15th century: became popular and helped people better maneuver around the canals of Venice.
Gondola Boat
* Constructed of 280 pieces of 8 different types of wood and only have metal in the head and stem of the boat * Left side is higher than the right side * Traditionally are black * Takes 3-6 months to build at a cost: 20,000 – 30,000 Euros (approximately)
Gondoliers
* Have their own gondola and steered by them * Usually male and must be born in Venice. * In tradition, being a gondolier was passed by generation to generation; but today, young people decided to have different jobs. * Divided into 10 traghetti (or ferry stations). Each traghetto elects representatives (called barcali) who represent the traghetto to the government.
Before they’re thousand of them (18th century), now 425 only. To become a GONDOLIER, potential applicants must take a test that measure: 1. Boat-handling skills 2. Language ability 3. Knowledge of the city 4. Ability to work with tourists
Tourism * 20 million tourists per year (80% of the tourists come from outside of Italy)
* Role of Gondolas: * Become more of a tourist activity than a source of transportation. * Increase mass tourism = gondolas were altered: * To accommodate more tourists and
THE BALANCE BETWEEN TRADITION AND REVENUE
Date
September 4, 2012 I. EXECUTIVE SUMMARY
Gondolas – 1094 (first mention)
* Historical black boats of Venice * One of the most beautiful and romantic cities in the world. Set on over of 100 islands interconnected by about 150 canals. * Faced problems (loss of population to other parts of Italy and physical damage from flooding, pollution and age.) * A quintessential Venice experience and designed to navigate the shallow canals of Venice bound strictly by tradition. * 15th century: became popular and helped people better maneuver around the canals of Venice.
Gondola Boat
* Constructed of 280 pieces of 8 different types of wood and only have metal in the head and stem of the boat * Left side is higher than the right side * Traditionally are black * Takes 3-6 months to build at a cost: 20,000 – 30,000 Euros (approximately)
Gondoliers
* Have their own gondola and steered by them * Usually male and must be born in Venice. * In tradition, being a gondolier was passed by generation to generation; but today, young people decided to have different jobs. * Divided into 10 traghetti (or ferry stations). Each traghetto elects representatives (called barcali) who represent the traghetto to the government.
Before they’re thousand of them (18th century), now 425 only. To become a GONDOLIER, potential applicants must take a test that measure: 1. Boat-handling skills 2. Language ability 3. Knowledge of the city 4. Ability to work with tourists
Tourism * 20 million tourists per year (80% of the tourists come from outside of Italy)
* Role of Gondolas: * Become more of a tourist activity than a source of transportation. * Increase mass tourism = gondolas were altered: * To accommodate more tourists and