GOOD COPY PURELY Ryles
Business Decision Making
Purely GR…8! Water Company Inc.
Neal Steven
0310525
Tannys Laughren
Monday, December 2nd, 2013
Executive Summary: The case about Purely Gr…8! Water Company Inc. revolves around the decision to expand to new markets, and the marketing overhaul that would need to take place if the company chose to expand. The main problem in this case is that Purely’s current marketing strategy isn’t suited for expansion, which is wanted by Romil Reyes, Vice President of Operations. Purely is currently experiencing great success by targeting the Filipino community in the GTA area, and have developed a great customer list and reputation. Sandra Hawkin, marketing consultant for Romil, must give her recommendations on the most effective marketing strategy to penetrate these new markets. The best possible recommendation that Hawkin can propose to Romil is to remain in the current market in the short run, while implementing a stable pricing system in order to stabilize the company’s profits from sales. The company simply faces too much direct and indirect competition within the GTA to compete in their current financial state, which is poor. However, in the long run it would be wise for Purely to gradually increase advertising in order to account for the inevitable stun of growth from the current market, as it is unsustainable. The implications of not expanding into new markets are all the potential profit being missed out on, along with the inability to satisfy Romil Reyes’ personal and corporate goals; however, the firm is not financially or strategically prepared for market expansion at this point in time.
Problems Statement: The main issue for the Purely Gr…8! Water Company Inc. case is that the company’s current marketing strategy must be overhauled if they want to penetrate new markets in the pure water industry in order to account for the competition within the GTA from Crystal Clear Springs and Gold
Purely GR…8! Water Company Inc.
Neal Steven
0310525
Tannys Laughren
Monday, December 2nd, 2013
Executive Summary: The case about Purely Gr…8! Water Company Inc. revolves around the decision to expand to new markets, and the marketing overhaul that would need to take place if the company chose to expand. The main problem in this case is that Purely’s current marketing strategy isn’t suited for expansion, which is wanted by Romil Reyes, Vice President of Operations. Purely is currently experiencing great success by targeting the Filipino community in the GTA area, and have developed a great customer list and reputation. Sandra Hawkin, marketing consultant for Romil, must give her recommendations on the most effective marketing strategy to penetrate these new markets. The best possible recommendation that Hawkin can propose to Romil is to remain in the current market in the short run, while implementing a stable pricing system in order to stabilize the company’s profits from sales. The company simply faces too much direct and indirect competition within the GTA to compete in their current financial state, which is poor. However, in the long run it would be wise for Purely to gradually increase advertising in order to account for the inevitable stun of growth from the current market, as it is unsustainable. The implications of not expanding into new markets are all the potential profit being missed out on, along with the inability to satisfy Romil Reyes’ personal and corporate goals; however, the firm is not financially or strategically prepared for market expansion at this point in time.
Problems Statement: The main issue for the Purely Gr…8! Water Company Inc. case is that the company’s current marketing strategy must be overhauled if they want to penetrate new markets in the pure water industry in order to account for the competition within the GTA from Crystal Clear Springs and Gold