Google Strategic Analysis
Current Situation
It has been over six years since Google has gone public with an opening of $83 per share and over 19 million shares released. The stock topped over $600 per share in 2009. At the end of the 52-week period in 2010 the stock had dropped 4.7%. Google continues to grow at a rapid pace. Past purchases of YouTube and Postini as well as DoubleClick have secured its potential for future growth. While legal issues regarding the acquisition of personal information over Wi-Fi sources, the management team has moved quickly to remedy such issues.
Seen as a global leader in technology, Google continues to attract the highest rated applicants for employment in the fields of technology, marketing and operations. Its benefits and hiring practices continue to lead the technological employment field. In 2010, Google awarded each employee a $1000 bonus as well as a 10% raise.
Strategic Posture
Google’s mission, objectives, strategies and policies have remained constant since its inception in 1998.
Mission. Google’s mission was to “organize the world’s information and make it universally accessible and useful.” Google aims to provide the most useful and accurate search results possible from the data and information given. No payment will be given in exchange for accurate data. Google will only provide relevant advertising. No advertising should interrupt the user’s visual experience and quest for relevant information.
Objectives. The corporate objectives of Google have been expressed in their 10-point philosophy. (1) “Focus on the user and all else will follow.” Google focuses on the user’s everyday lives and aspirations to present a tailored product. (2) “It’s best to do one thing really, really well.” Google aims to deliver the most accurate search results for its customers. (3) “Fast is better than slow.” Google delivers the fastest search results. (4) “Democracy on the web works.” Google relies on millions of people posting links and other
It has been over six years since Google has gone public with an opening of $83 per share and over 19 million shares released. The stock topped over $600 per share in 2009. At the end of the 52-week period in 2010 the stock had dropped 4.7%. Google continues to grow at a rapid pace. Past purchases of YouTube and Postini as well as DoubleClick have secured its potential for future growth. While legal issues regarding the acquisition of personal information over Wi-Fi sources, the management team has moved quickly to remedy such issues.
Seen as a global leader in technology, Google continues to attract the highest rated applicants for employment in the fields of technology, marketing and operations. Its benefits and hiring practices continue to lead the technological employment field. In 2010, Google awarded each employee a $1000 bonus as well as a 10% raise.
Strategic Posture
Google’s mission, objectives, strategies and policies have remained constant since its inception in 1998.
Mission. Google’s mission was to “organize the world’s information and make it universally accessible and useful.” Google aims to provide the most useful and accurate search results possible from the data and information given. No payment will be given in exchange for accurate data. Google will only provide relevant advertising. No advertising should interrupt the user’s visual experience and quest for relevant information.
Objectives. The corporate objectives of Google have been expressed in their 10-point philosophy. (1) “Focus on the user and all else will follow.” Google focuses on the user’s everyday lives and aspirations to present a tailored product. (2) “It’s best to do one thing really, really well.” Google aims to deliver the most accurate search results for its customers. (3) “Fast is better than slow.” Google delivers the fastest search results. (4) “Democracy on the web works.” Google relies on millions of people posting links and other