Who will win? Google and Bing are competing to be the most used and talked about search engine on the Internet. To hold this title means a great deal of wealth generated from a successful search engine. The more traffic a search engine generates, the more money it can produce in the forms of endorsements and advertisements. In reality, competition is good for both companies as it forces both to continually make improvements and strive to develop the best possible product for the public. This competition is one of the driving forces of our free market economy today.
The company’s history of Google has been around since the early 90’s. It was created and started as a search engine by two grad students at Stanford who major in computer science and the company has grown extremely large since its first days in Susan Wojcicki’s garage in Menlo Park. Today, Google controls the search engine landscape. A shared market survey carried out by Search Engine Land in March of 2012 found that Google controlled about 66.4 percent of the market. Never the less, this is a enormous percentage and Google has used its success to take chance into many different fields away from purely just its search engine. Some of these may include: videos, social media, mapping, and even creating its own operating system.
As one of the biggest technology companies on the planet, Microsoft is no foreigner to adjusting to new trends in technology. Raiseing the majority of its success and resources with the uses Windows operation system, Microsoft decided to make its own search engines that have unfolded over the years. Its current version of a search engine website is Bing. This site is a revised version of Live Search which itself came from Windows Live Search and trails all the way back to MSN search, Bing was launched in 2009, and at first it focuses on having an interactive interface with focus on searches, maps, videos, and other interactive media. Considering