Great Wall Motor
Comparison between Great Wall Motor and Qingdao Haier
Huagang Su
Melinda Sonia Sims EDUTL 108 Winter, 2012
Comparison between Great Wall Motor and Qingdao Haier
The industry profile ("Consumer Durables & Apparel Industry Profile: Global", n.d.) reports the worldwide development and market condition regarding consumer durables and apparel industry. To begin with, the industry profile defines the consumer durables industry as “The global consumer durables and apparel industry group consists of the textiles, apparel and luxury goods industry, the leisure equipment and products industry, and the household durables industry” ("Consumer Durables & Apparel Industry Profile: Global", n.d.). In 2011, the global total revenue of this industry was $11,791.7 billion. According to the forecasting of experts, the total revenue is possible to have a 17.1% annual growth rate and thus obtain $26,631.4 billion in 2015. In addition, the industry profile provides a pie chart of the current distribution of the entire industry. The household durables are the biggest segmentation which account for 75.9%. 22% of the market consists of textiles, apparel, accessories& luxury goods. The remaining 2% is leisure equipment & products. Furthermore, the industry profile points out that Asia-Pacific is a major market of this industry.
Background of Two Companies and their CEOs The company profile (“Great Wall Motor: Company profile”, n.d.) introduces that Great Wall Motor Ltd. is a large Chinese multinational company which established in 1976. Primarily, Great Wall Motor is a Chinese automobile manufacturer and the industry leader of SUV production. So far this year, they have 30 subsidiaries and more than 42,000 employees. Furthermore, the company profile of Great Wall Motor emphasizes that the company won prizes including “China 's 500 Most Valuable Brands”, “Top 500 Chinese Enterprises” and “Top 30 Chinese Automakers by Main Business Revenue” (“Great Wall
Huagang Su
Melinda Sonia Sims EDUTL 108 Winter, 2012
Comparison between Great Wall Motor and Qingdao Haier
The industry profile ("Consumer Durables & Apparel Industry Profile: Global", n.d.) reports the worldwide development and market condition regarding consumer durables and apparel industry. To begin with, the industry profile defines the consumer durables industry as “The global consumer durables and apparel industry group consists of the textiles, apparel and luxury goods industry, the leisure equipment and products industry, and the household durables industry” ("Consumer Durables & Apparel Industry Profile: Global", n.d.). In 2011, the global total revenue of this industry was $11,791.7 billion. According to the forecasting of experts, the total revenue is possible to have a 17.1% annual growth rate and thus obtain $26,631.4 billion in 2015. In addition, the industry profile provides a pie chart of the current distribution of the entire industry. The household durables are the biggest segmentation which account for 75.9%. 22% of the market consists of textiles, apparel, accessories& luxury goods. The remaining 2% is leisure equipment & products. Furthermore, the industry profile points out that Asia-Pacific is a major market of this industry.
Background of Two Companies and their CEOs The company profile (“Great Wall Motor: Company profile”, n.d.) introduces that Great Wall Motor Ltd. is a large Chinese multinational company which established in 1976. Primarily, Great Wall Motor is a Chinese automobile manufacturer and the industry leader of SUV production. So far this year, they have 30 subsidiaries and more than 42,000 employees. Furthermore, the company profile of Great Wall Motor emphasizes that the company won prizes including “China 's 500 Most Valuable Brands”, “Top 500 Chinese Enterprises” and “Top 30 Chinese Automakers by Main Business Revenue” (“Great Wall
References: Consumer Durables & Apparel Industry Profile: Global. (2011). Consumer Durables & Apparel Industry Profile: Global, 1. Retrieved from www.datamonitor.com Great Wall Motor. (2009). Company profile of Great Wall Motor. Retrieved from http://www.gwm.com.cn/en/about.html Haier Group. (2011). About Haier. Retrieved from http://www.haier.com/in/header/201110/t20111027_83001.shtml Collins, J. (2001). Good to Great: Why Some Companies Make the Leap and Others Don‘t. NY: HarperBusiness. Leung, A. (2010, Sep 16). Great Wall Motor in green car push in 2011. Retrieved from http://www.reuters.com/article/2010/09/16/us-autoforum-greatwall- idUSTRE68F0V820100916 Matthew, D. (2011, Dec 16). Haier Ranked The #1 Global Major Appliances Brand For 3rd Consecutive Year-Euromonitor. PRNewswire via COMTEX. Retrieved from http://www.marketwatch.com/story/haier-ranked-the-1-global-major-appliances-brand- for-3rd-consecutive-year-euromonitor-2011-12-16 Taylor, A. (2008, Oct 28). The new motor city. CNNMoney. Retrieved from http://money.cnn.com/2008/10/21/news/companies/The_new_motor_city_taylor.fortune/i ndex2.htm Toshkov, V.(2012, Feb 21). Great Wall Motors becomes first Chinese automaker to assemble cars in the EU. Associated Press. Retrieved from http://www.newser.com/article/d9t1qk400/great-wall-motors-becomes-first-chinese- automaker-to-assemble-cars-in-the-eu.html