Groupon Business Analysis

Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities, travel, goods and services in more than 28 countries. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City and Toronto. By October 2010 Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally.

The idea for Groupon was created by now-ousted CEO and Pittsburgh native Andrew Mason.The idea subsequently
Groupon's emphasis on a single product that's advertisement takes up most of the page results in more traffic being drived to a single product. Then, impulse buying kicks in, especially with the ticking clock limiting the deal's availability. Visual Direction is the concept relating to the eye's natural perception of a web page. There's several, probably unintended, principles in play across Groupon's site. For example, the various photographs used to advertise each deal, sometimes involve people. These people generally look to the left leading the eye towards the large buy
It's one of the core web design principles that form a user's impression of a web page and can influence their travels in it. Of course Groupon, and sites like them, play on nature but in an alternative way. On Groupon's side, the biggest and brightest elements on the page are the title and the buy button. Unlike buttons on normal online retailers, this one is big and when it's combined with the rush of the countdown clock, it seems like the way to beat the hypothetical game in play. Little attention is focused on the other aspects of Groupon's design. Effectively, the site is one big advertisement that's been further marketed by those wanting to "win" the