Hamster Commercial Analysis
In 2010 Kia Motors released a commercial that took a unique approach to the typical automobile advertisement. The commercial used popular things like music, fashion, and technology to show that their car is better than all the rest. The commercial showcases many features that appeal to several different age groups.
The commercial starts out with two hamsters walking out of a building to meet another hamster. They are all dressed in loose fit clothing, basketball jerseys, and sweatshirts. It jumps to a scene of city buildings and a street sign saying Hamsterdam one way. In the background there is music playing the song: “The Choice is yours” by the Black Sheep. One of the hamsters starts rapping the lyrics of the song in a music store like what you would see in a rap music video.
The three hamsters start walking and rapping through the city streets and pass a few hamster-wheels, with hamsters on them, not going anywhere. As they are walking along the streets they come across the Kia Soul. The hamster that was rapping continues to sing, as the songs chorus is saying, “You can deal with this or you can deal with that…” the rapping hamster points to the Kia Soul and then to some toaster passing by with other hamsters driving it. Then the hamsters get into the Soul and start driving it through the city streets.
As the Soul rolls along, …show more content…
Using symbols like hamster wheels, Kia makes a statement that every other car is the old and boring way to go. Using a cardboard box as another symbol for other cars, Kia makes a statement that other cars can’t match up to the Soul. The washing machine in the commercial is Kia’s way of saying that their car is more spacious than others. The last symbol Kia uses to resemble a car is a toaster. This symbol is used to say that other compact cars look silly compared to the soul. Kia uses all these symbols to say that there are is simply better than the
The commercial starts out with two hamsters walking out of a building to meet another hamster. They are all dressed in loose fit clothing, basketball jerseys, and sweatshirts. It jumps to a scene of city buildings and a street sign saying Hamsterdam one way. In the background there is music playing the song: “The Choice is yours” by the Black Sheep. One of the hamsters starts rapping the lyrics of the song in a music store like what you would see in a rap music video.
The three hamsters start walking and rapping through the city streets and pass a few hamster-wheels, with hamsters on them, not going anywhere. As they are walking along the streets they come across the Kia Soul. The hamster that was rapping continues to sing, as the songs chorus is saying, “You can deal with this or you can deal with that…” the rapping hamster points to the Kia Soul and then to some toaster passing by with other hamsters driving it. Then the hamsters get into the Soul and start driving it through the city streets.
As the Soul rolls along, …show more content…
Using symbols like hamster wheels, Kia makes a statement that every other car is the old and boring way to go. Using a cardboard box as another symbol for other cars, Kia makes a statement that other cars can’t match up to the Soul. The washing machine in the commercial is Kia’s way of saying that their car is more spacious than others. The last symbol Kia uses to resemble a car is a toaster. This symbol is used to say that other compact cars look silly compared to the soul. Kia uses all these symbols to say that there are is simply better than the