Has Gap Inc Lost Its Style?
Gap Inc.: Has the Retailer Lost Its Style?
Review of the Case Study ‘Gap Inc.: Has the Retailers Lost its Style?’ in the field of Management Consulting. Due to the lack of Internet in the first and partially in the second week, our analysis is primarily based on the case study itself.
Hereby a structural overview of the presentation is given, allowing to follow the division of contents. The presentation is organized into six chapters. Chapter one gives an introduction to the general facts about the company ‘Gap Inc.’. Secondly, the internal and external factors will be analyzed. In addition, based on the situational analysis, the SWOT analysis will be formed in the third chapter. Furthermore, the identified factors will be compared to each other in order to classify new potential strategies. In the last two stages, new strategies will be formulated and implemented
1. Company Profile
Gap Inc. is a global specialty retailer, operating retail and outlet stores selling casual apparel, accessories, and personal care products for men, women and children. The clothing company was established by Doris & Donald Fischer in 1969. They named the company ‘GAP’ which refers to the Generation Gap. Due to its distinctiveness, Gap was listed on the U.S. stock market already in 1971. Moreover, Gap started with the acquisition of Banana Republic followed by Gap sub-brands such as GapKids & BabyGap and the expansions into Europe in 1983. Nearly, 10 years later, Gap was the second largest company according to their sales figures after Levi Strauss. In addition, two years later, Gap launched the new brand Old Navy, and expanded into Japan in 1996. One year later, in 1997, Gap brands are available to buy those online. Then, Gap established the fresh online shoe shop Piperlime in 2006.
Gap Inc. portfolio consists of four main brands, Gap Brand, Banana Republic, Old Navy and Piperlime. The main brand Gap offers clothes for the whole family and all ages. Gap has several sub-brands, Gap
Review of the Case Study ‘Gap Inc.: Has the Retailers Lost its Style?’ in the field of Management Consulting. Due to the lack of Internet in the first and partially in the second week, our analysis is primarily based on the case study itself.
Hereby a structural overview of the presentation is given, allowing to follow the division of contents. The presentation is organized into six chapters. Chapter one gives an introduction to the general facts about the company ‘Gap Inc.’. Secondly, the internal and external factors will be analyzed. In addition, based on the situational analysis, the SWOT analysis will be formed in the third chapter. Furthermore, the identified factors will be compared to each other in order to classify new potential strategies. In the last two stages, new strategies will be formulated and implemented
1. Company Profile
Gap Inc. is a global specialty retailer, operating retail and outlet stores selling casual apparel, accessories, and personal care products for men, women and children. The clothing company was established by Doris & Donald Fischer in 1969. They named the company ‘GAP’ which refers to the Generation Gap. Due to its distinctiveness, Gap was listed on the U.S. stock market already in 1971. Moreover, Gap started with the acquisition of Banana Republic followed by Gap sub-brands such as GapKids & BabyGap and the expansions into Europe in 1983. Nearly, 10 years later, Gap was the second largest company according to their sales figures after Levi Strauss. In addition, two years later, Gap launched the new brand Old Navy, and expanded into Japan in 1996. One year later, in 1997, Gap brands are available to buy those online. Then, Gap established the fresh online shoe shop Piperlime in 2006.
Gap Inc. portfolio consists of four main brands, Gap Brand, Banana Republic, Old Navy and Piperlime. The main brand Gap offers clothes for the whole family and all ages. Gap has several sub-brands, Gap