Consumer habits are a primary factor that contributes to poor health. For issues such as smoking, obesity and unsafe sex practices, healthy personal behavior is critical for consumers. Healthy behavior has effectively alleviated or prevented the symptoms associated with many illnesses. [1] However, encouraging healthy habits among consumers can prove a challenge for medical professionals.
The Health Belief Model, developed by social psychologist Irwin Rosenstock states that a consumer will improve poor health habits if they believe they can contract a condition, the threat posed by the illness, the simplicity or difficulty of the change, and whether the change will result in a positive reward. However, consumer’s decision-making processes vary according to factors such as demographics, social and internal influences, and belief in the ability to change.
The following three examples highlight the decision processes experienced by consumers while considering whether to adopt health habits.
Smoking
A study titled “Smoking cessation among transit workers: beliefs and perceptions among an …show more content…
Part of this initiative might include parents encouraging beneficial eating habits and food establishments providing healthy meal choices for kids. Additionally, food manufacturers might place more emphasis on producing and advertising healthy, affordable food products for children. Finally, the public perception about obesity must change to one of compassion and tolerance regarding the condition; the public must come to an understanding the obesity is a challenge that many people want to overcome just like any other threatening health