Health promotion – general philosophy that has at its core the idea that good health, or wellness, is a personal and collective achievement.
-WHO defined health promotion as “the process of enabling people to increase control over, and to improve, their health”
- Epp report stressed need to view health from health promotion perspective
- for individual, health promotion involves developing program of good health habits early in life and carrying them through adulthood and old age
- for medical practitioner, health promotion involves teaching people how to best achieve this healthy lifestyle and help people at risk learn behaviors to offset risks
* for psychologist, health promotion involves development of interventions to help people practice healthy behaviors and change poor ones.
- mass media can contribute to health promotion by educating people about health risks by certain behaviors e.g. smoking, excessive alcohol use
- lalonde report- suggested need for health promotion approach to keep Canadians healthy.
WHY ARE HEALTH BEHAVIORS IMPORTANT?
Role of Behavioral Factors in Disease and Disorder
- prevalence of acute infectious disorders, TB, influenza, measles, poliomyletis declines due to treatment innovations and changes in public health
- been an increase in “preventable” disorders including ling cancer, CVD, alcohol
- successful modification of health behaviors will have several beneficial effects 1) will reduce deaths due to lifestyle related disease 2) may delay time of death, increasing life expectancy 3) may expand number of years person experiences complications free of chronic diseases 4) decreases health spending
What are health behaviors?
- Health behaviors are behaviors undertaken to enhance or maintain health
- health habit – health related behavior that is firmly established and often performed automatically, without awareness - habits develop in childhood and stabilize by 11 or 12