Healthy Living

SAGE Open http://sgo.sagepub.com/ The Idea of Healthy Lifestyle and Its Transformation Into Health-Oriented Lifestyle in Contemporary Society
Olga Pakholok SAGE Open 2013 3: DOI: 10.1177/2158244013500281 The online version of this article can be found at: http://sgo.sagepub.com/content/3/3/2158244013500281

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research-article2013

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SGOXXX10.1177/2158244013500281SAGE OpenPakholok

Article

The Idea of Healthy Lifestyle and Its Transformation Into Health-Oriented Lifestyle in Contemporary Society
Olga Pakholok1

SAGE Open July-September 2013: 1–10 © The Author(s) 2013 DOI: 10.1177/2158244013500281 sgo.sagepub.com

Abstract The major subject matter of the proposed article is the gap between global value of health and its practical implementation in the form of actual daily practices. The article addresses the concept of health in contemporary society and claims healthy lifestyle ideology to be the essence of contemporary health culture. Thus, this ideology is discussed as a basic framework proposed by the modern discourse with respect to body practices management as it builds up its logic of practice. Meanwhile, health-oriented lifestyle is considered to be a practical logic derived out of it. The author shows that there are four types of interconnection between the

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