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Hershey's Sweet Mission

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Hershey's Sweet Mission
Hershey’s Sweet Mission

Date: January 26, 2013
Course Title: HRM 500 HR Management Foundations
Instructor: Dr. Bob Barrett Abstract This paper will address four key questions regarding Hershey’s Sweet Mission. The first of which is the redesign of Hershey’s performance management system and how it functions within their diverse group of employees. The second topic for discussion is how I would analyze and interpret Hershey’s values and their relationship to my role. The third point for review will be identifying a recent trend in workforce demographics and describing how that may impact Hershey. The fourth and final topic that will be analyzed is the effects of mentoring and how it would impact the enculturation of Hershey’s values into their workforce.

Performance Management and a Diverse Workforce Performance management is the process of ensuring that employees’ activities and outputs match the organization’s goals. (Noel/Hollenbeck/Gerhart/Wright, 2011) The workforce today is ever changing in its make-up in terms of racial, ethnic and gender. Asians and Hispanic populations are increasing in prevalence in the labor force as are the number of women. By 2018, the share of women in the workforce is expected to reach approximately 48%. (Noel, 2011) There is also a trend associated with composition of the workforce distribution by age. From 2008 to 2018 the fastest growing age group is expected to be workers 55 and older, increasing from approximately 18% in 2008 to 23% by 2018. (Noel, 30) These trends will impact the expectations of individual employee groups related to virtually all terms of employment, including performance management. According to Profiles in Diversity Journal, in order to ensure a diverse, productive and engaged workforce, performance management must be seen as a multi-faceted tool that capitalizes on differences. (Phillipe, 2011) The performance management system must take



References: Noel, R., Hollenbeck, J., Gerhart, B., Wright, P. (2011). Fundamentals of Human Resource Management 2011 Custom Edition, 8, 30, 31, 272 Phillippe, M., PhD. (July, 2011) Performance Management for Inclusion, Profiles in Diversity Journal. http://www.diversityjournal.com/4958-performance-management-for-inclusion/ Heathfield, S. Why Organizations Do Employee Performance Evaluation, Goals of Employee Performance Evaluation. About.com Human Resources. http://humanresources.about.com/od/performancemanagement/qt/employee_evaluation.htm

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