Hershey Case Analysis

S.No. | History | Ref. | Ethics/Sustainability | Ref. | Marketing & Sales | Ref. | 1. | Beside being “chocolate world” in Hershey, Pennsylvania as a theme park designed for true chocolate lovers, the facility was designed to include housing, parks and schools for employees of Hershey foods. | Pg. 192 | Hershey’s commitment to social responsibility extends beyond their school to both their products and supplier relationships. | Pg. 192 | Hershey concentrates advertising revenues on iconic brands. | Pg. 193 | 2. | On August 31st, 2009, the theme park eclipsed having its 75th million visitors. | Pg. 192 | Actively involved in international Cocoa Initiative Foundation, designed to eliminate child labor or forced labor in Cocoa-producing regions. | P8. 192 | Seasonal sales such as Halloween and Valentine’s day accounts for 10% of the annual sales in the industry. | Pg. 193 | 3. | In 1909, Milton Hershey and his wife had established the Hershey trust company to administer the school. | Pg. 192 | Working for non-chemical pest management practices. | Pg. 192 | Hershey plans to increase its advertising from $30 million to $35 million in 2009 to promote its iconic brands. | Pg. 193 | 4. | More than 77% of the students who attended the school are from Pennsylvania | Pg. 192 | With revenues in excess of $5 billion Hershey continues to produce chocolates and confectionary products in Hershey and has recently expanded its global presence via joint venture in China and India. | Pg. 193 | The company relies on special promotions to increase holiday sales and it also uses advertising programs to supplement seasonal sales. | Pg. 193 |

S.No. | History | Ref. | Ethics/Sustainability | Ref. | Marketing & Sales | Ref. | 5. | | | | | One of the first companies to engage in experiential marketing with the launch of the Hershey’s chocolate world in 1973. | Pg. 193 | 6. | | | | | Hershey products are sold to more than 2 million retail outlets. | Pg. 193 |