History of Entrepreneurship in Russia
Yves Rocher
History of Entrepreneurship in Russia
Introduction In Russia, any cosmetic coming from France has a special aura. The reason is that, for the Russian and a lot of other countries, France rimes with glamour, fashion and elegance. That is why I decided to study one of the most successful French business abroad, Yves Rocher, created in 1959 and now implemented in more than 50 countries all over the world. We are going to see how the company spread in Russia starting in the beginning of the 90s, first in Moscow, to reach today Vladivostok and we will observe the very specific political context the firm settled in and how it contributed, in a way, to the success of the French business. History The man who created Yes Rocher Company was Yves Rocher himself, his concept was to use plants to make cosmetics and to sell it by mail order. Yves Rocher is born in 1930 and died in 2009; he was an industrial and a politic. He grew up in La Gacilly in France, where everything started for him. When he was 14, an old lady gave him the recipe of a hemostatic cream, and then he decided to create it in his attic and to sell it by mail order. Natural products and mail order constituted the foundation of his cosmetic business founded in 1959. Early he was focused on the biological agriculture and he wanted to democratize access to beauty products. His business won’t stop to grow up and 3 years after the beginning he opened his first shop. At the late 80’s Yves Rocher group was a prosper business with international dimension, and open its first shop in Russia, in 1991 in Moscow.
History of Entrepreneurship in Russia
Introduction In Russia, any cosmetic coming from France has a special aura. The reason is that, for the Russian and a lot of other countries, France rimes with glamour, fashion and elegance. That is why I decided to study one of the most successful French business abroad, Yves Rocher, created in 1959 and now implemented in more than 50 countries all over the world. We are going to see how the company spread in Russia starting in the beginning of the 90s, first in Moscow, to reach today Vladivostok and we will observe the very specific political context the firm settled in and how it contributed, in a way, to the success of the French business. History The man who created Yes Rocher Company was Yves Rocher himself, his concept was to use plants to make cosmetics and to sell it by mail order. Yves Rocher is born in 1930 and died in 2009; he was an industrial and a politic. He grew up in La Gacilly in France, where everything started for him. When he was 14, an old lady gave him the recipe of a hemostatic cream, and then he decided to create it in his attic and to sell it by mail order. Natural products and mail order constituted the foundation of his cosmetic business founded in 1959. Early he was focused on the biological agriculture and he wanted to democratize access to beauty products. His business won’t stop to grow up and 3 years after the beginning he opened his first shop. At the late 80’s Yves Rocher group was a prosper business with international dimension, and open its first shop in Russia, in 1991 in Moscow.