Alex Hitchens is a professional "date doctor", or consultant as Hitch terms himself, who coaches other men in the art of having the perfect date with the woman of their dreams.
While coaching one of his clients, Albert Brennaman, who is obsessed with celebrity Allegra Cole, Hitch finds himself falling for Sara, a gossip columnist who is determined to expose and ruin the so-called date doctor after one of his "clients" (whom Hitch refused to work with) had a one-night stand with her best friend. However, where Albert and Allegra's relationship continues to progress, Hitch finds that none of his tried and tested methods are working on himself, despite being a master of the art. After Hitch is unmasked, he and Sara break up, and Allegra and Albert follow suit. Finally, Hitch confronts Allegra and convinces her to reunite with Albert, before reconciling with Sara. In the process, he makes the startling discovery that he doesn't really do anything significant, and that most of his customers (particularly Albert) really were successful by just being themselves. In the end Albert and Allegra get married and celebrate their marriage with Hitch and Sara, who are back together again.
Focused on the Relationship of Albert and Alegra
Self-Concept
Scene 1: Board Room
In this first scene Albert Brennaman finds himself initially as a nobody. Albert has developed a higher image of himself through the eyes of others, but more specifically he tries to create an evaluation of his own thoughts and behaviors through the interpretation that Alegra employs. As far as self-esteem goes, Albert clearly does not have a high self-esteem upon which he values himself initially. This scene is extraordinarily important to the fluxuation of this relational category. Not only does Albert further heighten his confidence towards his feelings for Alegra, but he considers an initial change in his self-esteem. Albert allows himself to believe that when you think