Hitler and Stalin
Disney- undoubtedly a strong and dominant fantasy and magical brand from the West had successfully expanded this brand to Japan. However, we can trace back that it has had failure record in the opening of the Paris Disneyland. It is now ambitious to build one in Shanghai. Before that, it used Hong Kong as a platform or so-called stepping stone to try getting some ideas of how to negotiate and strike a balance between Disney culture and Chinese traditional culture.
So what is it mean by Disney culture or Chinese traditional culture? How culture defer from one another? “Culture is an umbrella word that encompasses a whole set of implicit, widely shared beliefs, traditions, values and expectations that characterize a particular group of people (Consumer behaviour in travel and tourism By Abraham Pizam, Yoel Mansfeld, p393)”
“Hofstede (1994) defines culture as 'the collective programming of the mind which distinguishes the members of one group or category of people from another' (p. 180)”
If culture is somehow holding a characterize function and being unique from one another, is it able or is it good to mix different culture together or let each culture being so independent from one another?
Let start with the case of Disneyland Paris and examine how important is it to be sensitive to a well-developed and well-known European rich culture and style. By then, in the later of my paper, I will explore how Disney tries to enter Chinese market by means of representational strategies and the conflicts and contradiction these strategies bring forth. Disney invents and deploys icons that supposedly represent the uniqueness of Hong Kong Disney by blending east and west. In which I would like to reflect and argue about “How local can you be to one culture without offending another culture?”
The landing of the Disney in Paris which called Euro Disney in its initial years causes a lot of debate and controversy at that time and there are a lot of critics complaining how
So what is it mean by Disney culture or Chinese traditional culture? How culture defer from one another? “Culture is an umbrella word that encompasses a whole set of implicit, widely shared beliefs, traditions, values and expectations that characterize a particular group of people (Consumer behaviour in travel and tourism By Abraham Pizam, Yoel Mansfeld, p393)”
“Hofstede (1994) defines culture as 'the collective programming of the mind which distinguishes the members of one group or category of people from another' (p. 180)”
If culture is somehow holding a characterize function and being unique from one another, is it able or is it good to mix different culture together or let each culture being so independent from one another?
Let start with the case of Disneyland Paris and examine how important is it to be sensitive to a well-developed and well-known European rich culture and style. By then, in the later of my paper, I will explore how Disney tries to enter Chinese market by means of representational strategies and the conflicts and contradiction these strategies bring forth. Disney invents and deploys icons that supposedly represent the uniqueness of Hong Kong Disney by blending east and west. In which I would like to reflect and argue about “How local can you be to one culture without offending another culture?”
The landing of the Disney in Paris which called Euro Disney in its initial years causes a lot of debate and controversy at that time and there are a lot of critics complaining how