Hobbiton Case Study

Question One
Analyse the website of your chosen tourism operator. Discuss what they are currently doing well or perhaps not so well, in terms of the following:
Overall look and feel
Ease of navigation
Accessibility of information
Depth of the website – do you want to experience what they have to offer? From studying Hobbiton's website I think they have succeed in the ease of navigation around the website. Everything is categorised and easy to find with just a click of a button, it is very user friendly and caters to all ages which widens their market. They have provided a sufficient amount of information on everything they have to offer and information about the surrounding area, whether is be accommodation or travel times/distances.
In general, most people shop with their eyes and with having a website it is what people see first of the company and consider that their first impression. In my opinion, the website doesn’t inspire me enough to go and explore the movie set as the website doesn’t give me the 'middle-earth' experience feeling due to the fact they market Hobbiton alongside this. The photographs they are using on their website seem very edited and make Hobbiton look very picture perfect which could leave people with high expectations and then when arriving and discovering the movie sets to be
A new screen will appear with a number of time slots departing every half hour and how many spaces are left on them, making it a live e-commerce website. I found this feature very useful as you don’t have to got through the whole booking process just to be told it's sold out. From here you select the one you want and click book now. Registration is required to make the booking, followed by a ticket selection page to be then lead onto a summary of your booking where you make your payment via internet banking. As per usual a confirmation email will be sent to the given email address and a booking number to present at the Shires Rest or