Dutch sociologist Geert Hofstede undertook a pioneering task between 1967 and 1973 in the field of organizational behavior. Working for IBM at the time, he collected and analyzed data from more than 116,000 individuals in 40 countries, who were mainly working for IBM and its subsidiaries, to develop his Cultural Dimensions model for analyzing variations among cultures. He found that managers and employees vary on five value dimensions of national culture. They are listed and defined as follows: i) Individualism (IDV) ii) Power distance Index (PDI) iii) Masculinity (MAS) iv) Uncertainty Avoidance Index (UAI) v) Long-Term Orientation (LTO)
With respect to the above dimensions we will be having a closer look at China vis-à-vis other countries such as Japan, Russia, India, Pakistan and the USA. We will also compare it with the findings for Asia and the World as a whole. On the basis of this study we will also explore the possibility of entering the processed food market in China.
China and its socio-economic condition:
The People’s Republic of China (PRC) was established on October 1, 1949. The population of china is the largest in the world with an approximate figure of 1.37 billion. China has a single party government i.e. government of Communist party of China. Growth story of china is quite unique in the world. In 1930s, small industry revolution occurred in china but due to great depression and then internal and external troubles, China’s economic growth hampered very much. The great leap movement of 1958-1961 was the first movement for economic revolution in the country but it ended in very catastrophic manners. Afterwards 1966, Cultural Revolution was carried out in china which was fundamentally aimed at restoring socialism in china by removing/prosecuting capitalist elements. But the economic situation of masses remained same there since 1030s to 1970s. From 1978, economic reforms were carried out in the china.
References: PS ---The definitions are taken from Organizational Behavior by Stephen P. Robbins http://www.geert-hofstede.com/hofstede_china.shtml http://www.international-business-center.com/geert-hofstede/index.shtml http://www.china.org.cn/business/node_1000031.htm http://english.gov.cn/index.htm http://www.nzcta.co.nz/chinanow-general/1000/processed-food-for-thought-chinas-food-processing-market/