Hofstede Cutlural Dimensions
Hofstede
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By electronically submitting this work, I certify that: • This assignment is my own work • It has not previously been submitted for assessment • Where material from other sources has been used it has been acknowledged properly • This work meets the requirement of the University’s ethics policy
Student Name: nidi kumar
Student Number : 9048219
Faculty: FBSE
Level of study: level 6
Course title: International business management
Unit title: Cross-cultural Management
Assignment title: Airbus and GLOBE
Assignment tutor: Peter Jordan
Word count: 500
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Identify the key cross-cultural issues faced by the Airbus consortium and relate these to the Globe’s projects clusters of business cultures. Critically evaluate the usefulness of this research in understanding the issues involved and in devising viable solutions. What lessons can be learned for companies embarking on international projects?
Introduction
Cross-cultural management describes “organisational behaviour within countries and cultures” (Adler and Gundersen, 2008, p 13) as a result it compares the organisational behaviour across various countries and cultures and most importantly it seeks to comprehend and advance the “interaction of co-workers, managers, executives, clients, suppliers, and alliance partners from countries and cultures around the world.” (Adler and Gundersen, 2008, p 13). A company that has experience of cross-cultural management and thus has its roots in several European countries is Airbus SAS. (Browaeys and Price, 2011). Outlined on the company’s website they express their desire to
Electronic Submission Coversheet
TO BE COMPLETED BY STUDENT
By electronically submitting this work, I certify that: • This assignment is my own work • It has not previously been submitted for assessment • Where material from other sources has been used it has been acknowledged properly • This work meets the requirement of the University’s ethics policy
Student Name: nidi kumar
Student Number : 9048219
Faculty: FBSE
Level of study: level 6
Course title: International business management
Unit title: Cross-cultural Management
Assignment title: Airbus and GLOBE
Assignment tutor: Peter Jordan
Word count: 500
Learner request for feedback:
TO BE COMPLETED BY STAFF
Tutor feedback:
Areas of Strength:
Areas for Improvement:
Grade mark:
Submitted on time (Y/N):
Tutor signature:
Date:
Identify the key cross-cultural issues faced by the Airbus consortium and relate these to the Globe’s projects clusters of business cultures. Critically evaluate the usefulness of this research in understanding the issues involved and in devising viable solutions. What lessons can be learned for companies embarking on international projects?
Introduction
Cross-cultural management describes “organisational behaviour within countries and cultures” (Adler and Gundersen, 2008, p 13) as a result it compares the organisational behaviour across various countries and cultures and most importantly it seeks to comprehend and advance the “interaction of co-workers, managers, executives, clients, suppliers, and alliance partners from countries and cultures around the world.” (Adler and Gundersen, 2008, p 13). A company that has experience of cross-cultural management and thus has its roots in several European countries is Airbus SAS. (Browaeys and Price, 2011). Outlined on the company’s website they express their desire to
References: 1. Marie-Joelle Browaeys and Roger Price - Understanding Cross-Cultural Management, 2008. ADLER, N., and A. GUNDERSEN, 2008. International Dimensions of Organisational Behaviour. 5th ed. USA: Thomson Higher Education BROWAEYS, M., and R