Honda Marketing Plan
Table of contents
1.2 Letter of recommendations
1.3 Executive Summary of the marketing plan
1.4 Outline of the marketing plan
1.5 Introduction, Background, summary and update of the case study
2.1.1 Target Market Analysis
Primary Target Market
Primary Target Market Demographics
Secondary Target markets
2.2 SWOT Analysis:
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition Analysis
2.4 Keys to success
2.5 Macro Environment Analysis
2.5.1 Economy
2.5.2 Culture
2.5.3 Politics, Rules and Regulations
2.5.4 Technology
3.1 Mission Statement
3.2 Marketing Objectives
3.3 Financial objectives
3.4 Positioning strategy
3.5 Marketing Mix Strategies
3.5.1 Product Strategy
3.5.2 Price Strategy
3.5.3 Promotion Strategy
3.5.4 Place strategy 4.0 References
1.2 Letter of Recommendation
Honda Motor Co., Ltd.,
Mr. Takanobu Ito
-1, 2-Chome
Minami-Aoyama
Tokyo, 107-8556
Japan
Dear Mr. Takanobu Ito,
I appreciate the opportunity to analyze your business and present my research to you. I will now attempt to summarize my findings in this letter, which are detailed out in the marketing plan.
Your annual report 2011, expressed how Honda operates under the basic principles of “Respect for the Individual” and “The Three Joys” joy of buying, selling and creating. Honda’s commitment to these basic principles since its establishment in 1948 is why your company is the world’s leader in innovation and development of motor vehicles. Conversely, my opinion is that Honda is on the brink of something even more phenomenal. With a focus on fuel efficiency, hybrid vehicles and at affordable prices, Honda will become the world’s largest manufacturer of motorcycles and automobiles. With your global network of 383 subsidiaries and 91 affiliates there is no reason to not see this happen within the next 3 years.
Honda has done a excellent great job of staying ahead of the technology curve. Competitors look to you for your
1.2 Letter of recommendations
1.3 Executive Summary of the marketing plan
1.4 Outline of the marketing plan
1.5 Introduction, Background, summary and update of the case study
2.1.1 Target Market Analysis
Primary Target Market
Primary Target Market Demographics
Secondary Target markets
2.2 SWOT Analysis:
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition Analysis
2.4 Keys to success
2.5 Macro Environment Analysis
2.5.1 Economy
2.5.2 Culture
2.5.3 Politics, Rules and Regulations
2.5.4 Technology
3.1 Mission Statement
3.2 Marketing Objectives
3.3 Financial objectives
3.4 Positioning strategy
3.5 Marketing Mix Strategies
3.5.1 Product Strategy
3.5.2 Price Strategy
3.5.3 Promotion Strategy
3.5.4 Place strategy 4.0 References
1.2 Letter of Recommendation
Honda Motor Co., Ltd.,
Mr. Takanobu Ito
-1, 2-Chome
Minami-Aoyama
Tokyo, 107-8556
Japan
Dear Mr. Takanobu Ito,
I appreciate the opportunity to analyze your business and present my research to you. I will now attempt to summarize my findings in this letter, which are detailed out in the marketing plan.
Your annual report 2011, expressed how Honda operates under the basic principles of “Respect for the Individual” and “The Three Joys” joy of buying, selling and creating. Honda’s commitment to these basic principles since its establishment in 1948 is why your company is the world’s leader in innovation and development of motor vehicles. Conversely, my opinion is that Honda is on the brink of something even more phenomenal. With a focus on fuel efficiency, hybrid vehicles and at affordable prices, Honda will become the world’s largest manufacturer of motorcycles and automobiles. With your global network of 383 subsidiaries and 91 affiliates there is no reason to not see this happen within the next 3 years.
Honda has done a excellent great job of staying ahead of the technology curve. Competitors look to you for your
References: Honda (2011, March). Form 20-F (SEC filing 1-17628). Retrieved from Honda: http://www.sec.gov/Archives/edgar/data/715153/000119312511171350/d20f.htm#toc123299_9 Honda Motor Co., Ltd.. (2011). Annual report 2011 (Annual Report). Retrieved from Honda: http://world.honda.com/investors/library/annual_report/2011/honda2011ar-all-e.pdf MotoGP: Basics History. (2011). Retrieved from http://www.motogp.com/en/MotoGP+Basics/history Rodriguez, A & Page,C (2009). A Comparison of Toyota and Honda Hybrid Vehicle Marketing Strategies. Retrieved from EBSCO Host