CONTENTS
1. Executive summary
2. Profile of the team
3. Company Overview 3.1 Mission statement 3.2 Vision statement 3.3 Key products/ services 3.4 Strategic goals and objectives (Long term and short term)
4. Industry overview and analysis 4.1 PEST Analysis 4.2 Industries SWOT 4.3 Five Forces 4.4 Core Competence 4.5 Competitive Advantage
5. Market overview and marketing plan 5.1 Potential customers 5.2 Sales, marketing, advertising and promotional plan 5.3 Customer service
6. Company value chain analysis and operational plan 6.1 Layout of the operational chain 6.2 Existing core competence and Future competence 6.3 Product/ service overview 6.4 Operational Layout Design: Facilities, Equipment and Machinery 6.5 Research and development 6.6 Quality assurance
7. Management and Organization 7.1 Organ gram 7.2 Staff requirements 7.3 Specific tasks at every level of management
8. Forecasted Income statement and Balance Sheet
9. Conclusions.
1. EXECUTIVE SUMMARY
2. PROFILE OF THE TEAM
We are five friends with a vision to potential to grow as this might turn out to be our main source of earning over the years. Along this vision came an idea to get into the food business, mainly targeting tourists. So came up the idea of setting up a food court style dining environment within Cox’s Bazaar. This is how Maroon 5 started, where 5 represents not only the five entrepreneurs but also the five stalls of food within establish a business that has the potential to sustain for a long time and also has the the food court.
We have initially divided the work in terms functions among us as described below:
* Abu Shoaib – Manager, Operations * Shahriar Faruk – Manager, Purchasing * Sharmin – Manager, Sales and Marketing * Rifat Bin Murtaza – Manager,