MAN11
Assignment 2
How can managers at BMW Group achieve workforce diversity in their organisation using the managerial tools available in the planning and controlling functions?
Table of Contents
Table of Contents ii Executive Summary iii Introduction 1
Aim 1
Scope 1
Methodology 1
Assumptions 1
Limitations 1
Background 1
Plan 2 Discussion 3
The Importance of Workforce Diversity Within the BMW Group 3
Planning 3
Values handbook 4
0.1.1 Definition 4
0.1.2 Uses of values based management 4
0.1.3 Application The BMW Group 4
Goal Setting 5
0.1.4 Definition 5
0.1.5 The value of setting goals 5
0.1.6 Application to the BMW group 6
Formulation of Plans 6
0.1.7 Strategic plans 6
0.1.8 Operational plans 7
Controlling 8
0.1.9 Definition 8 Measuring Actual Performance 8
0.1.10 Definition 8
0.1.11 Application to the BMW Group 9
Comparing Actual Performance Against the Standard 9
0.1.12 Definition 9
0.1.13 Application to the BMW Group 10
Taking Managerial Action to Correct Deviations or Inadequate Standards 10
0.1.14 Application to the BMW Group 10 Recommendations 11 References 12
Executive Summary
The purpose of this report is to determine how BMW Group managers can achieve workforce diversity in their organisation using the managerial tools available in the planning and controlling functions.
The BMW Group is an automotive company that employs 356 staff, 100 of whom in customer service, comprising Caucasian males of the same demographic and cultural background. Company statistics indicate a decline in the number of contracts issued and a decrease in customer approval with many complaining of poor representation and customer service. The Group has identified the lack of workforce diversity as a major problem and recognises the importance of a shift toward a more diverse workforce as a means to better achieving company goals.
Interviews were conducted with the customer
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