As a result, the American people viewed President George H. W. Bush as a liar and deceiver that took advantage of the American political fervor. One resulting effect is the perception of all other members of the Bush family. Because he was not able to keep his word regarding the taxes, both George W. Bush, and Jeb Bush had to face similar scrutiny during their campaigns for the presidency. In the eyes of the public, they too deceive the public in order to gain their support.
Eventually, words must be matched with actions, especially if those words intend on mobilizing a population in support of a cause. In order for e leader to influence target audiences, the speaker of the strategic narrative must be truthful and believable in order for supporters to endorse the presented narrative. The narrative the speaker presents must reach out to the emotions of the people and aim at addressing their concerns. Ultimately, the best way to measure a strategic message is by the amount of support from the people.