Graphic Design
0805966
STAGE 3
How do images have an influence on our thoughts and actions?
In your essay, consider the persuasive effect of images and image manipulation on individuals and audiences. Take into account historical and contemporary perspectives. Consider the effectiveness of various image making media. Select case studies to illustrate your discussion and conclusions. Try to find relevant points of comparison and contrast in your selected examples.
Contents
Introduction Page 4
Section 1 Page 5
Section 2 Page 8
Section 3 Page 10
Section 4 Page 12
Conclusion Page 16
Bibliography Page 17
How do images have an influence on our thoughts and actions?
Introduction
This essay will look into the effects of seduction across multiple design fields and how these effects are achieved and with what techniques. The design field covers a large variation of multimedia, print and art. The object of this essay is to analyse a series of different examples of my subject and form an understanding of the topic. Seduction in design fields has been effective for many years and is now on display and unmistakable in advertising internationally. There are various different ways to seduce the senses of the consumer from the visual sexual tones to using design fundamentals to attract and guide the human eye. Beyond the obvious visual items and plays on the attraction of human bodies, there are ways to display seduction in visual metaphors through shape, line, text, layout and colour. These design fundamentals can be very strong in pushing a product and making a sale, crucial even. This essay aims to explore the aesthetically pleasing seduction and also the subtleties of design, which hit the correct notes of subliminal charm, beauty and perfection. Is the product seductive or is the surrounding design seducing the consumer into a false pretence to consume?
“Latin seduction (n-), from seducere ‘draw aside’ (see seduce).”
Bibliography: Malcom Gladwell: Blink: The Power of Thinking Without Thinking Publisher: Allen Lane; First Edition edition ISBN-10: 0713997273 Tom Reichart: The Erotic History of Advertising Publisher: Prometheus Books (May 2003) ISBN-10: 1591020859 Jacqueline Lambiase: Sex in Consumer Culture: The Erotic Content of Media And Marketing Publisher: Lawrence Erlbaum Associates (September 6, 2005) ISBN-10: 0805850910 -------------------------------------------- [ 1 ]. Tom Reichart: The Erotic History of Advertising Publisher: Prometheus Books (May 2003) ISBN-10: 1591020859 [ 2 ]