This report is about Asma who has left school. She would like to start her own day care nursery. She has had experience by working in a day care nursery for the last four years. I will be advising Asma in a report form on the three following areas: Business plan, market research and pricing strategy.
Investigation 1: Business plan.
A business plan is a vital a business has a clear idea of what they are going to do- that’s what business plans are used for. You have to know why business use business plan and what it contains. From my own knowledge a business plan is a written document that describes your business. It covers things such as, strategies, sales, marketing and financial …show more content…
Market research is really important before a business begins production. This is so that time, money and effort are not wasted on products etc., which the people might not buy.
Market research is important because it will help you succeed in opening a business. It will guide and help you in marketing strategies and business decisions. It will show all customers’ needs and often help you discover new ideas for products or services.
Asma will need to carry out primary and secondary research.
Primary research:
Primary research means collecting first-hand information. There are different types of primary. They are: surveys, consumer panels and testing and observing If Asma wishes to open a day care nursery in spark hill, then she has to make sure that she has done her market research. Without any market research, it is most likely that her day care nursery will fail to open and succeed.
Market research.
I strongly recommend Asma to use the survey method this is because it is the most common way of collecting information. They are usually in the form of questionnaires which are then looked through or guarantee forms for