The sales person would try to get you to buy as much as they can get you to buy. Maybe if the person didn’t know what exactly they wanted or they just wanted to know what is new than they would most likely need all the help from a sells person.…
William Lutz, an author specialised in the use of simple and comprehensible language and the avoidance of jargons. “With these words I can sell you anything” illustrate the idiom of marketing, how businesses use marketing strategies to attract consumers into purchasing their products. Lutz claims that companies use “weasel words” to confuse and deceive the public. Such words are described in different topics and each of them gives us quite a few examples of how advertisers use these confusing statements along with stories of how shoppers get fooled.…
Salesmen have the skills to persuade people when they are unconvinced about what they are hearing…
When thinking about marketing I see it as the wants vs the needs, people will always need water but they never will need a fancy new car to keep themselves hydrated and of course alive. The “manipulation” in marketing determines what lies in the mindset of the customers, this is one of the seven p’s is the people, I believe that manipulation is 50/50 and it really depends on the person and what the company is targeting. The practice of manipulation in marketing is all around the target audiences, hypothetically you cannot drive through the city without some sort of ad or store that draws the consumer in, it’s what makes money and is the easiest. But whenever I buy a product I do expect to be somewhat happy and that is why I buy the best, take for instance the fact that I have always enjoyed the Xbox systems most of my life but recently I changed my mind and switched to a PS4. Now you could say that I did this because of market manipulation but I felt that after doing some research that I made the decision on my own, but in reality it was probably Sony placing some intriguing information that made their system to sound a lot better than the next gen Xbox which is key in marketing.…
Twomey, K. L. (2011). Damage Control: Limiting the Fall-out from Deceptive Advertising. Journal of Advertising Research, 51(2), 394-403. doi:10.1509/jmkg.72.6.81.…
If a salesperson reports selling more item that he/she actually sold, or induces customers to “load up” on products during a promotion period, it is a type of cheating that affects many people in adverse ways.…
Deception is one of the most debatable issues in psychological research. Research has shown that individuals who participated in deceptive versus non-deceptive found the deceptive studies more enjoyable. These individuals also found a greater sense of educational gain and did not mind their privacy invaded or experiencing deception. This research suggests that although deception is unethical on a moral basis, it is not seen that way from the view of the…
What is it that connects Ed Gein, Ted Bundy, Jeffrey Dahmer, and Charles Manson? The fact that they are all killers. But the real question is, what makes them want to kill? And what makes up a serial killer in the first place?…
In today’s society every individual tries their best to grasp the attention of others by switching or twisting the words of others in just a wink of an eye. According to Brian Morton: “They are shiny from their makeover, they are fabulous and gorgeous, and they want us to know that we can have it all” (2). The author’s idea coincides with my thesis. I believe that people broadcast information that is soothing to the ears of an individual to persuade them by not disclosing the entire truth. For instance, an advertisement would introduce a product to us by telling us about all the positive effects, however when you use a product it may cause some sort of side effect in the end that they never told you.…
Being able to recognize the types of selling mechanisms put in front of you can help you save money, distinguish facts from opinions, make better political decisions, and easily persuade others. In layman's terms, propaganda is the ancient art of persuasion. It was created to capture emotions and avoid critical thinking around any said purchase or important choice. Without propaganda sellers would have to survive on the educated reasoning of the public, putting the morality of the practice into question. It’s a powerful tool that made me believe that Barbie’s were better than any other doll, already molding my mind at such a young age. Yet, it will continue convincing people that they will be a certain way with a certain product or opinion for the rest of…
The Salesmen are the kinds of people who have mastered the art of persuasion wherein they use verbal and non-verbal cues to say or to imply that little things can make as much of a differences as big things. We have to remember that for the salesmen, persuasion works often in ways that we do not appreciate.…
Sex sells claims many advertisers and now sales professionals. The aforementioned statement should not be the typical mindset of sales professionals because it has the potential to not only damage the reputation of a company, but the individual(s) who own it. In the case of OptiMotors, Bob Carlton, should take immediate steps to end discriminatory practices and restore his company’s respectability. He should take this specific action for these three sold reasons: avoid sexual harassment lawsuits, bad press, and lackadaisical sales.…
Business bluffing: To deceive someone and get them to buy a product or service from the business by providing them with false information.…
Also, this trick might not work on the customers who have had some experience with it in the past. A person will recognize the same “trying-to-get-you-to-buy-it” lines in a heart beat and will be disappointed in that store or company and will lose their respect and loyalty towards them.…
Also, in sale career where you have the unique position to influence the decisions of the customer, sometimes, that persuasive ability can become manipulative. And that’s unethical. In my country, there are a lot of cases when salesperson even big companies trying to take advantage of people’s naivety to ‘legally steal’ their money. And strange as it seems, while doctors have the Hippocratic Oath, Lawyers have the Model Rules of Professional Conduct, sales professionals do not have any of those code of sales ethics.…