Principles Of Marketing Discussion Boards
DB 1
When thinking about marketing I see it as the wants vs the needs, people will always need water but they never will need a fancy new car to keep themselves hydrated and of course alive. The “manipulation” in marketing determines what lies in the mindset of the customers, this is one of the seven p’s is the people, I believe that manipulation is 50/50 and it really depends on the person and what the company is targeting. The practice of manipulation in marketing is all around the target audiences, hypothetically you cannot drive through the city without some sort of ad or store that draws the consumer in, it’s what makes money and is the easiest. But whenever I buy a product I do expect to be somewhat happy and that is why I buy the best, take for instance the fact that I have always enjoyed the Xbox systems most of my life but recently I changed my mind and switched to a PS4. Now you could say that I did this because of market manipulation but I felt that after doing some research that I made the decision on my own, but in reality it was probably Sony placing some intriguing information that made their system to sound a lot better than the next gen Xbox which is key in marketing.
DB2-----------
We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about for you and your family?
Do firms that use good ethical practices have an
When thinking about marketing I see it as the wants vs the needs, people will always need water but they never will need a fancy new car to keep themselves hydrated and of course alive. The “manipulation” in marketing determines what lies in the mindset of the customers, this is one of the seven p’s is the people, I believe that manipulation is 50/50 and it really depends on the person and what the company is targeting. The practice of manipulation in marketing is all around the target audiences, hypothetically you cannot drive through the city without some sort of ad or store that draws the consumer in, it’s what makes money and is the easiest. But whenever I buy a product I do expect to be somewhat happy and that is why I buy the best, take for instance the fact that I have always enjoyed the Xbox systems most of my life but recently I changed my mind and switched to a PS4. Now you could say that I did this because of market manipulation but I felt that after doing some research that I made the decision on my own, but in reality it was probably Sony placing some intriguing information that made their system to sound a lot better than the next gen Xbox which is key in marketing.
DB2-----------
We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about for you and your family?
Do firms that use good ethical practices have an