How Does GM Use Social Media Credibility?
In todays world communication and connecting with everyone is done online through social media. Using social media would be a great approach for GM to gain public credibility if done the right way by transparency, quick and responsive customer communication and accountability. Through communicating with consumers, investors and the public using a social media platform, GM would be able to effectively provide quality information to the masses. When GM had recalls, many consumers turned to places like Facebook and Twitter to voice their concerns and frustrations. Even one lady that lived in Alaska on an island that turned to Twitter to let GM know that she lives on an Island, GM’s Twitter team stepped in and GM agreed to pay for the round trip
ferry cost, and pay for the rental for a dealership that is 300 miles away from her home. Through the use of social media, the woman was able to have her car fix and also gave GM credibly that they understand the problem they had with the recall and was willing to help.
ferry cost, and pay for the rental for a dealership that is 300 miles away from her home. Through the use of social media, the woman was able to have her car fix and also gave GM credibly that they understand the problem they had with the recall and was willing to help.