How Does Social Media Influence The Buying Behavior Of Consumers
How Does Social Media Influence the Buying Behavior of Consumers? by Linda Ray, Demand Media
Consumers want to read their friends ' reviews before they buy.
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Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor across the fence. According to Mind Jumpers, a community management consulting company, 64 percent of smartphone users turn to their phones to shop – and most of them look for reviews and recommendations from a number of sources to help them make their buying decisions.
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When consumers look up your business through a search engine, they often find reviews online – often before they are even directed to your website. If the first review read by shoppers is negative, that can turn consumers off to your business and quickly lead to another search for a similar industry source for their needs. At the same time, according to Tamar Weinberg, Internet marketing consultant and author of the book "The New Community Rules: Marketing on the Social Web," that bad review is very likely to produce additional negative comments because consumers tend to follow the mob and behave like each other, creating an avalanche of poor marketing information that you may have little defense against.
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One of the reasons that the Internet in general and social media in particular are so effective for consumers is that it’s fast. Shoppers can easily look up your hours of operation, your address and your online shopping opportunities while they are on the train or
Consumers want to read their friends ' reviews before they buy.
Related Articles
How Does the Mass Media Influence People?
Social Media & Consumer Behavior
Different Types of Organizational Structure
How to Log Out of Gmail on an Android
How to Drop a Pin in Google Maps
The Role of Brands in Social Media
Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor across the fence. According to Mind Jumpers, a community management consulting company, 64 percent of smartphone users turn to their phones to shop – and most of them look for reviews and recommendations from a number of sources to help them make their buying decisions.
Ads by Google
Cars-scanner Car Rent
Compare car rental rates by all rental companies. Save up to 70% cars-scanner.com Reviews
When consumers look up your business through a search engine, they often find reviews online – often before they are even directed to your website. If the first review read by shoppers is negative, that can turn consumers off to your business and quickly lead to another search for a similar industry source for their needs. At the same time, according to Tamar Weinberg, Internet marketing consultant and author of the book "The New Community Rules: Marketing on the Social Web," that bad review is very likely to produce additional negative comments because consumers tend to follow the mob and behave like each other, creating an avalanche of poor marketing information that you may have little defense against.
Search Engines
One of the reasons that the Internet in general and social media in particular are so effective for consumers is that it’s fast. Shoppers can easily look up your hours of operation, your address and your online shopping opportunities while they are on the train or
References: (3) About the Author Linda Ray is an award-winning journalist with more than 20 years reporting experience. She 's covered business for newspapers and magazines, including the "Greenville News," "Success Magazine" and "American City Business Journals." Ray holds a journalism degree and teaches writing, career development and an FDIC course called "Money Smart." Photo Credits Jupiterimages/Brand X Pictures/Getty Images