How to Boost Tourism
How to boost tourism in Singapore?
(Taking into consideration of hotel and food & beverage)
table of contents 1. Introduction 2. Singapore Tourism Board (STB) 3. Overview of the trend of Singapore’s tourism 4. The impacts of tourism in Singapore perspective 5. Current situation of Singapore tourism 6. Strategic response for the situation 7. Conclusion 8. References |
Introduction
Tourism is known as a tertiary industry because it deals mainly with the provision of services. In today’s time, tourism is already one of the largest and fastest growing industries in the world. The number of people travelling for pleasure or business has been growing in rapidly increase rate. In recent years, when terrorisms enter the world and when Singapore is building the integrated resort at Marina and etc, all these are going to affect us in different ways. There are times when the number of tourists coming to Singapore had declined or even increase greatly.
Singapore Tourism Board (STB)
The Singapore Tourist Promotion Board (STPB) which was officially acknowledged by the government in 1964 was later renamed to Singapore Tourism Board (STB) in 1997. During the first year of establishment in 1964, the number of tourist visited Singapore was estimated to 91,000.
STB has many extensive networks of offices outspread around the globe to promote tourism. At present STB have 22 Regional Offices and 2 Marketing Representatives spread over eight regions.
STB 's goal is to establish exciting and innovative experiences for our visitors, together adjacent partnership with the trade industry, thus drawing a good impression in visitors ' minds an image of Singapore as a uniquely and attractive place of destination.
And STB has three main roles in promoting Tourism for Singapore, firstly promoting Singapore as a tourist destination, secondly promoting Singapore as a Tourism Business Centre and lastly promoting Singapore as a Tourism Hub.
We are very clear about
(Taking into consideration of hotel and food & beverage)
table of contents 1. Introduction 2. Singapore Tourism Board (STB) 3. Overview of the trend of Singapore’s tourism 4. The impacts of tourism in Singapore perspective 5. Current situation of Singapore tourism 6. Strategic response for the situation 7. Conclusion 8. References |
Introduction
Tourism is known as a tertiary industry because it deals mainly with the provision of services. In today’s time, tourism is already one of the largest and fastest growing industries in the world. The number of people travelling for pleasure or business has been growing in rapidly increase rate. In recent years, when terrorisms enter the world and when Singapore is building the integrated resort at Marina and etc, all these are going to affect us in different ways. There are times when the number of tourists coming to Singapore had declined or even increase greatly.
Singapore Tourism Board (STB)
The Singapore Tourist Promotion Board (STPB) which was officially acknowledged by the government in 1964 was later renamed to Singapore Tourism Board (STB) in 1997. During the first year of establishment in 1964, the number of tourist visited Singapore was estimated to 91,000.
STB has many extensive networks of offices outspread around the globe to promote tourism. At present STB have 22 Regional Offices and 2 Marketing Representatives spread over eight regions.
STB 's goal is to establish exciting and innovative experiences for our visitors, together adjacent partnership with the trade industry, thus drawing a good impression in visitors ' minds an image of Singapore as a uniquely and attractive place of destination.
And STB has three main roles in promoting Tourism for Singapore, firstly promoting Singapore as a tourist destination, secondly promoting Singapore as a Tourism Business Centre and lastly promoting Singapore as a Tourism Hub.
We are very clear about
References: Chapter 4_ Changing Tourism, Pg 40-46, Marshall Cavendish international (Singapore) Ptd Ltd http://www.spring.gov.sg/newsarchive/epublications/et/2006_01/index8.html(Security Management) http://www2.dw-world.de/southasia/SoutheastAsia/1.234491.1.html(F1)