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HOW TO BUILD GREAT CUSTOMER RELATIONSHIPS

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HOW TO BUILD GREAT CUSTOMER RELATIONSHIPS
HOW TO BUILD GREAT
CUSTOMER RELATIONSHIPS
LIKE A EXPERT

WE WILL AIM ON:
Apple

Samsung

Lenovo

THE REASON WE CHOSE
THE ABOVE COMPANY
Huge electronic devices companies
(There are reasons why they are huge)
Same products – Computers and Laptops
(In order to be the best, they need to compete by gaining “Customers’ Loyalty”-Which is gaining through great customer relationships.)

WHY IS IT IMPORTANT TO
HAVE GOOD CUSTOMER
RELATIONSHIP
http:// businesscasestudies.co.uk/business-theory/marketing/why-cu stomers-are-important.html#axzz3IdlFZEXE

HOW TO BUILD GOOD
CUSTOMER RELATIONSHIPS

SAMSUNG video APPLE

WHAT’S THE FIRST
IMAGE DO APPLE
STAFFS GIVE YOU?

A-P-P-L-E STRATEGY
A- Approach with a personalized warm welcome
P-Probe politely to understand a customer’s needs
P-Present a solution the customer can take home today
L-Listen for and resolve issues or concerns
E-End with a fond farewell and an invitation to return

LENOVO
LenovoLenovo: Customer Spotlight
The Oracle Responsys Marketing Suite

(0:00-1:19)

OUR SELF-EXPERIENCE
I have bought a laptop in Hong Kong before I come to study, but a problem happens on my warranty date, so
I try to contact Lenovo for help .
The following wards which is in Red colour is the translation made by me .

Would you please show me your laptop product number please? Thank you I bought my computer on 26/8 but the warranty starts on
June .Your staff suggest me to send you my receipt and warranty card to you

Warranty

Warranty extended dat
Start from

End at

CONCLUTION
We will combine those methods from the companies to conclude how to build good customer relationships.
( To be finished)

REFERENCE LIST
The Oracle Responsys Marketing Suite http://www.responsys.com/marketing-cloud/products Videos of Lenovo
https://www.youtube.com/watch?v=IScQfUMlxTI
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