How to Overcome Sales Decrease in Hotel
Content page
1.Executive summary 2
2. Introduction 3 2.1 Singapore Fairmont hotel company background 3 2.2 The current issue 4
3. Situation analysis 5 3.1 Market context 5 3.2 SWOT analysis 6 3.3 Competitor analysis 8
4. Implement business plan 9 4.1 Plan A- Establishment of Service Level Support System in Hotel Industry 9 4.2 Plan B-Strengthen Customer Management 10 4.3 Plan C-Effective E-promotion to increase brings stable and potential guest sources for hotels 11 4.4 Plan D-Effective public relations to improve the popularity of the hotel 11
5. Conclusion 13
Reference 15
1. Executive summary The continuous decrease of number of tourists has a direct impact to tourism. It immediately reflects in aspect of hotel outstanding achievements. The Fairmont Singapore need to comprehend how organization increases and measure customer satisfaction, what efforts need to be made, what are the advantages and disadvantages, etc. This paper first analysis the market context, and competitive environment of Fairmont Singapore, it first analysis the external environment factors that affect the business of Fairmont Singapore, and second analysis the internal resource factors that affect the business of Fairmont Singapore, it apply SWOT (strength, weakness, opportunity and threat) to comprehensive assessment of the Fairmont Singapore advantages, disadvantages, opportunities and challenges.
This study may help marketers to identify their markets. And Fairmont Singapore have the strength and opportunity to overcome its weakness and threat, by understanding these aspects, marketer can build better marketing plan. The company’s product must be carefully matched to the customers’ needs and the product, price, place and promotion form part of an appropriate marketing strategy. Fairmont Singapore writes an implement business plan that clearly demonstrates in the context of this Singapore based company. It calls for
1.Executive summary 2
2. Introduction 3 2.1 Singapore Fairmont hotel company background 3 2.2 The current issue 4
3. Situation analysis 5 3.1 Market context 5 3.2 SWOT analysis 6 3.3 Competitor analysis 8
4. Implement business plan 9 4.1 Plan A- Establishment of Service Level Support System in Hotel Industry 9 4.2 Plan B-Strengthen Customer Management 10 4.3 Plan C-Effective E-promotion to increase brings stable and potential guest sources for hotels 11 4.4 Plan D-Effective public relations to improve the popularity of the hotel 11
5. Conclusion 13
Reference 15
1. Executive summary The continuous decrease of number of tourists has a direct impact to tourism. It immediately reflects in aspect of hotel outstanding achievements. The Fairmont Singapore need to comprehend how organization increases and measure customer satisfaction, what efforts need to be made, what are the advantages and disadvantages, etc. This paper first analysis the market context, and competitive environment of Fairmont Singapore, it first analysis the external environment factors that affect the business of Fairmont Singapore, and second analysis the internal resource factors that affect the business of Fairmont Singapore, it apply SWOT (strength, weakness, opportunity and threat) to comprehensive assessment of the Fairmont Singapore advantages, disadvantages, opportunities and challenges.
This study may help marketers to identify their markets. And Fairmont Singapore have the strength and opportunity to overcome its weakness and threat, by understanding these aspects, marketer can build better marketing plan. The company’s product must be carefully matched to the customers’ needs and the product, price, place and promotion form part of an appropriate marketing strategy. Fairmont Singapore writes an implement business plan that clearly demonstrates in the context of this Singapore based company. It calls for