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Hrm of Starbucks

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Hrm of Starbucks
Human Resource Management & Marketing Techniques in Strategic Planning

How to maintain Starbucks Coffee Company as the coffee expert in Hong Kong?

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(Date of Submission) Table of Contents Page Title Page 1 Table of Contents 2

1. Executive Summary 3 2. Introduction and Background of the Study 3
2.1 Coffee house in Hong Kong 5
2.2 Starbucks Background Information 7 3. Objective of Study 9 4. Competitor Analysis 10
4.1 Product 11
4.2 Price 13
4.3 Place 13
4.4 Promotion 14 5. Swot Analysis 15
5.1 Strengths 15
5.2


References: Appendices Figure 1: Starbucks Mission Statement for its International Operations
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