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Introduction

The different projects that are enhanced by different corporations make a difference in the results and growth of the company. However, there is not only the ability to increase or decrease revenue according to specific projects. There is also an alteration with the company by the history, development and incorporation of a specific organizational structure and culture within the business. Different businesses are able to create and enhance projects according to their foundational set-up, leading to the overall growth that the company has.

Krispy Kreme

Company Profile and Project

Krispy Kreme first began in 1933 in Nashville Tenessee, with founder Vernon Rudolph. This began with delivering donughts and pastries door to door through various customers. The company then grew into a smaller story and began to expand into several branches. By the 1960s, there were several stores that were located throughout the southeastern United States. In 1976, the structure moved to Chicago, Illinois and became a branch of Beatrice Foods. In the 1990s, this expanded into a national organization. By 2001, this moved further into Canada, then into international operations (Krispy Kreme, 2009).

The project of Krispy Kreme includes a network of 320 stores that are designed to manage the donut inventory and take orders. This is leveraging on technology to enhance the orders taken and the inventory available. For instance, the new system that is integrated into the structure alerts store managers if they have too much inventory or if there are damaged goods at the store. This has led to the loss of orders to move from 26,000 to 3,000 orders. This is also providing store managers with the ability to handle twice as many stores because of the technical alerts. This is designed to provide more efficiency to the various stores that are selling the donuts and is providing many with more opportunities to provide the right



References: 1. Bauer – Hanssen. (1996). Responding to Hypercompetition: The Structure and Processes of a Regional Learning Network Organization. Organization Science (7), (4). 2. Hoovers. (2009). Krispy Kreme Company Description. Retrieved from: http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml. 3. Kinkos. (2009). Kinkos Inc. Retrieved from: http://www.fundinguniverse.com/company-histories/Kinkos-Inc-Company-History.html. 4. Krispy Kreme. (2009). Krispy Kreme History. Retrieved from: http://www.krispykreme.com/history.html. 5. Miles, Raymond, Charles Snow. (2003). The New Network Firm: A Spherical Structure Built on Human Investment Philosophy. Organizational Dynamics, (23), (4). 6. Nike. (2009). Nike Company Overview. Retrieved from: http://www.nikebiz.com/company_overview/history/1990s.html. 7. Novel Guide. (2009). Krispy Kreme Donuts, Incorporated. Retrieved from: http://www.novelguide.com/a/discover/cps_03/cps_03_00422.html. 8. Zoltners, Andris, Prabhakant Sinha, Sally Lorimer. (2009). “Building a Winning Sales Force: Powerful Strategies for Driving High Performance.” Amacom: New York.

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