Huburt Watches Case Study
Course Name: Market Management
Student Number: 2014104
Purpose of the paper
This paper will highlight how Hublot watches use the elements of the marketing mix to target its position and to achieve its competitive force. The essay is composed of two main parts. The first part includes the analysis of the segmentation and target of Hublot watches and its major competitors. The second part is adopting marketing mix (4P) to illustrate how the company differentiate itself from competitors to satisfy costumers, then to enhance its market share percent and sales.
Background
Currently, luxury product can be found everywhere and the demand of them is high (Kapferer and Bastien, 2008: 311). Each company wants its products to be positioned as luxury. The concept of luxury should be attractive and fashionable, especially the Luxury watches, which take up a significant part of luxury brands, such as Rolex, Omega, Cartier. In the 1970’s, nearly 1000 watches companies and 55’000 place of work vanished, many analysts recognized that the Swiss luxury watch-making industry was dead because that it lost the electrical revolution and failed tough competition from cheaper Japanese watches as well. Nevertheless, by means of the development and application of new technology and materials, luxury watch industry reborn, and lots of new brands has been created. Hublort watch is one of them which was found in 1980, then being famous as the watch of European royalty.
The positioning of Hublot watches is clear since it was founded, which focuses on the high-end luxury market (LVMH PRESS RELEASES, 2008). Hublot is one of the most significant symbols of modern luxury that not only owes its success in traditional watchmaking, but also in a daring which may have seemed unthinkable: the first level of luxury watches with the rubber bracelet. Luxury also possesses the ability to break codes and to transcend accepted concepts. It is a young luxury brand but as well an innovation
Student Number: 2014104
Purpose of the paper
This paper will highlight how Hublot watches use the elements of the marketing mix to target its position and to achieve its competitive force. The essay is composed of two main parts. The first part includes the analysis of the segmentation and target of Hublot watches and its major competitors. The second part is adopting marketing mix (4P) to illustrate how the company differentiate itself from competitors to satisfy costumers, then to enhance its market share percent and sales.
Background
Currently, luxury product can be found everywhere and the demand of them is high (Kapferer and Bastien, 2008: 311). Each company wants its products to be positioned as luxury. The concept of luxury should be attractive and fashionable, especially the Luxury watches, which take up a significant part of luxury brands, such as Rolex, Omega, Cartier. In the 1970’s, nearly 1000 watches companies and 55’000 place of work vanished, many analysts recognized that the Swiss luxury watch-making industry was dead because that it lost the electrical revolution and failed tough competition from cheaper Japanese watches as well. Nevertheless, by means of the development and application of new technology and materials, luxury watch industry reborn, and lots of new brands has been created. Hublort watch is one of them which was found in 1980, then being famous as the watch of European royalty.
The positioning of Hublot watches is clear since it was founded, which focuses on the high-end luxury market (LVMH PRESS RELEASES, 2008). Hublot is one of the most significant symbols of modern luxury that not only owes its success in traditional watchmaking, but also in a daring which may have seemed unthinkable: the first level of luxury watches with the rubber bracelet. Luxury also possesses the ability to break codes and to transcend accepted concepts. It is a young luxury brand but as well an innovation