Humor American Culture
Raquel Fortuna
LEH 301-Humor: A Symptom of American Culture
May 18, 2013
Humor in Advertising When you are watching television how many times do you stop and wonder how humor influences your desire for the newest, latest, and most improved gadget? And why do some commercials elicit humor in us while others deserve to be banned? Well the television advertisement provides the perceiver with a form of communication in which a complex, mental stimulus illuminates, amuses, and elicits the reflex of laughter known as humor (Alden et al.).There are many ways it is persuasive to customers since it enables them to purchase the products and services. The advertisers believe that if they make us laugh this will encourage our thoughts and feelings …show more content…
Another thing to consider is that humor is the way humor is perceived by the consumer watching the advertisement. Humor is all around us as part of our lives. Advertisers compete on a daily basis to find ways how to make their audience remember how much their advertisement have made them laugh and feel good. The advertisements use humor as a form of story-telling, as well as surprise and incongruity humor techniques as a way to appeal to the emotions of consumers and sell their products in a more effective manner. Through the use of these various techniques: surprise, incongruity, and story-telling, companies can enforce a positive reaction of humor in advertisements while a negative reaction from the viewers can turn out into a banned …show more content…
People will tend to pay more attention to a humorous commercial, than a commercial that is a factual or serious one, opening themselves up to be influenced. People correspond well to humorous things; they feel at ease and pay attention when they perceive that there is humor in the advertisement (Dubois). Advertisements help by placing people in a more comfortable mood in which it then enables a more encouraging image and a more welcoming product to the consumer that is involved with positivity (Dubois). Companies use humor because it is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives (Dubois). Humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness. Humor, when executed properly, helps them stand out. If you can make someone laugh, there is an emotional connection with them. And anything you say beyond that is going to be more meaningful (Alden et
LEH 301-Humor: A Symptom of American Culture
May 18, 2013
Humor in Advertising When you are watching television how many times do you stop and wonder how humor influences your desire for the newest, latest, and most improved gadget? And why do some commercials elicit humor in us while others deserve to be banned? Well the television advertisement provides the perceiver with a form of communication in which a complex, mental stimulus illuminates, amuses, and elicits the reflex of laughter known as humor (Alden et al.).There are many ways it is persuasive to customers since it enables them to purchase the products and services. The advertisers believe that if they make us laugh this will encourage our thoughts and feelings …show more content…
Another thing to consider is that humor is the way humor is perceived by the consumer watching the advertisement. Humor is all around us as part of our lives. Advertisers compete on a daily basis to find ways how to make their audience remember how much their advertisement have made them laugh and feel good. The advertisements use humor as a form of story-telling, as well as surprise and incongruity humor techniques as a way to appeal to the emotions of consumers and sell their products in a more effective manner. Through the use of these various techniques: surprise, incongruity, and story-telling, companies can enforce a positive reaction of humor in advertisements while a negative reaction from the viewers can turn out into a banned …show more content…
People will tend to pay more attention to a humorous commercial, than a commercial that is a factual or serious one, opening themselves up to be influenced. People correspond well to humorous things; they feel at ease and pay attention when they perceive that there is humor in the advertisement (Dubois). Advertisements help by placing people in a more comfortable mood in which it then enables a more encouraging image and a more welcoming product to the consumer that is involved with positivity (Dubois). Companies use humor because it is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives (Dubois). Humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness. Humor, when executed properly, helps them stand out. If you can make someone laugh, there is an emotional connection with them. And anything you say beyond that is going to be more meaningful (Alden et