Hunger Relief
Media Innovation Design 4
MMI 2223
Advertising & Integrated Brand Promotion
Research
Title
Hunger Relief Campaign
Name: Tracy Ng Peimei
Student ID: 1101106573
Campaign Name
Hunger Relief
Objective
To increase awareness of people to the society that live in hunger in Malaysia. This campaign also helps to build a food bank in Malaysia for the needy family.
Message of Campaign
To help those who are staying in hunger all over the country and give them the opportunities to live without financial problem.
Aim of Campaign
To give people know about the community that are so unfortunate and to help in food aid for the poor.
Problem Statement
World Hunger Relief program is establish since 2007, this program is to help people who are living in Africa who are poor and doesn’t have the ability to fill their stomach. In Malaysia, people who are living in the city square or in the urban area didn’t take it as a serious matter where there still many of people in the rural area that can’t get access to the town to get enough supply of food and most of them live in hunger.
Positioning Statement
Hunger Relief campaign is to help people who are staying in rural area which can’t get any food aid. Targeting consumer is age around 35 till 45.
Campaign Life Cycle
Strategy: Target Audience
Demographic
Target audience age : 35-45
Gender : both male and female
Education : University Graduate
Occupation : white collar
Income range : RM3000-RM4500
Race ðnicity : all
Geographic location : urban
Psychographic
Perception : to help people who are poor and can’t get food supply
Learning : TV ads, peer influence, print ads
Motivation & needs : to give and help who are needed
Attitude : Confident
Personality : Socialize and volunteer
Lifestyle : caring, loving, intentioned
Strategy: Solution
To increase awareness of people regarding to the people that live in rural area which cannot get food supply and those who cannot afford to feed
MMI 2223
Advertising & Integrated Brand Promotion
Research
Title
Hunger Relief Campaign
Name: Tracy Ng Peimei
Student ID: 1101106573
Campaign Name
Hunger Relief
Objective
To increase awareness of people to the society that live in hunger in Malaysia. This campaign also helps to build a food bank in Malaysia for the needy family.
Message of Campaign
To help those who are staying in hunger all over the country and give them the opportunities to live without financial problem.
Aim of Campaign
To give people know about the community that are so unfortunate and to help in food aid for the poor.
Problem Statement
World Hunger Relief program is establish since 2007, this program is to help people who are living in Africa who are poor and doesn’t have the ability to fill their stomach. In Malaysia, people who are living in the city square or in the urban area didn’t take it as a serious matter where there still many of people in the rural area that can’t get access to the town to get enough supply of food and most of them live in hunger.
Positioning Statement
Hunger Relief campaign is to help people who are staying in rural area which can’t get any food aid. Targeting consumer is age around 35 till 45.
Campaign Life Cycle
Strategy: Target Audience
Demographic
Target audience age : 35-45
Gender : both male and female
Education : University Graduate
Occupation : white collar
Income range : RM3000-RM4500
Race ðnicity : all
Geographic location : urban
Psychographic
Perception : to help people who are poor and can’t get food supply
Learning : TV ads, peer influence, print ads
Motivation & needs : to give and help who are needed
Attitude : Confident
Personality : Socialize and volunteer
Lifestyle : caring, loving, intentioned
Strategy: Solution
To increase awareness of people regarding to the people that live in rural area which cannot get food supply and those who cannot afford to feed