Hyundai set altogether different mindset such to focus on the customer first and the needs of the business thereafter. So Hyundai makes their competitor as their own researching to more advance their production than other competitor at the market. A condition which enables a company to operate in a more efficient or otherwise higher-quality manner than the companies it competes with, and which results in benefits accruing to that company. The close competitors for Hyundai are Toyota, Honda, Mercedes and more that produce the same product like Hyundai. , Hyundai can increase they profit in upgrade their strategy in attract their customer like adding more quality than their competitors. Hyundai also can create a design that different from their competitor too. Technological feature of the automobile industry gave some advantage to Catching-up firms like Hyundai Motors in Korea. Hyundai's development of its own engines, fuel Injection system and other parts were basically the engine of its own initiatives, without help from the government which basically provided only domestic market protection.
Profit through customer satisfaction and loyalty
Hyundai hoped specifically to attract the crowd that most frequented car lovers. Hyundai have to stay close to the customer, stay ahead of customer and at the same time attract them to royal to the company. Hyundai tried to serve the best quality of car to their customer Hyundai have to stay close to the customer, stay ahead of customer and at the same time attract them to royal to the company. To doing these Hyundai company should satisfying and fulfilling their customers need first. Such as by doing new design, upgrade the existing product likes the Sonata, add more safety in Hyundai cars and more quality in the product. For attract customers, Hyundai is by doing offer more value than other competitors at a lower price and understood consumer concerns .Others than that the company