Ice Becket Challenge: Video Analysis

This is a critique challenge about a heat topic recently, Ice Becket Challenge (ICB). Amyotrophic Lateral Sclerosis Association created a campaign, ICB to help Amyotrophic Lateral Sclerosis (ALT) patient. This campaign was successful and assist the association get a huge donations. There are a lot of people participate this campaign and promote it, however some people against this campaign. In youtube, a young man post the ICB video and made a big echo and let me reflect ICB and ALT. This report will give the background about this video and define what is critique, then mainly focus on critique this video: the mode and the critique point of the video, the challenge points of the video and how does the video/critique make me difference, also
The video have two main parts, the first part is talking about he used the humorous and funny way to do the IBC and the second part is the young man describe what ALT patient need to confront and their poor situation. There are a lot of critique points in this video, however this video is not a real critique. Critique are examining modes of communication in addition to the content of communication, also questioning human everyday knowledge of social and cultural phenomena. A critique needs a social or cultural background, so this video is not a real critique. Hage & Gayatri (2000) state that critique is neither a method nor a theoretical position, rather critique is an exploration of how it may be possible to think otherwise. It seems that, even though this video is a mere criticism, it still can be a critical
Recently, more people aware that, human are becoming more selfish, they just care about their benefits and do not care about the social needs. In this case, it reflects people are ignoring the small community, such as ALT patient. It seems that people become more selfish, even the professional people, such as scientist. They have enough ability to help them, but they are a small community, help them will deficit their own benefits. Therefore, those professional people do not help them. In this case, it seems the quality of human are reduce. Moreover, it will challenge why the IBC is successful. The big reasons that the IBC can success is there have a playful element, they can challenge other people to join this game and “play” the ice water. It may challenge that nowadays the ideological of people are more playful, if the organization want to attract people to pay attention to them, they need to creative a funny activity to attract people attention. It seems that the social atmosphere are decrease, nowadays there are less people to pay attention to the small community. If the organization cannot create an interesting activity, no people will mindful people who are needy. Therefore, recently the ideological understandings of social relation are the quality of