In a highly competitive and ultra-dynamic business environment in order for Morden business to remain competitive and thrive, it is no longer good enough to compete and serve at a local scale, more and more business have seen the need and benefit of expanding their business on a global scale. Expanding the business internationally will allow a broader market which in turn will help the organisation stay competitive even gain a competitive edge, it will also result in increased profit margins and stakeholders larger return on investments. When expanding internationally there are several key issues that will need to be addressed such as the organisational context, the staffing context, recruitment and selection, international compensation and performance management and continued management and re-entry.
The organisational context
Whinch-it board of directors though lacking the necessary skills to expand globally have expressed interest in expanding to the Asian region to tape into the markets need for boats and boating equipment.
When planning an overseas expansion they are several issues that should be considered, these include the change of size and structure of the organisation, the flow and volume of information, control mechanisms, and the host countries demands-Dowling et.al 2008. As the business expands it gets bigger in terms of size and therefore structure of the organisation has to change in order to accommodate the change in size. According to Lihua (2009) two key structural features of the organisation will change which are the hierarchal levels and the number of subunits. Due to more employees being needed they will need to be managers to manage the subunits therefore an increase in the levels of hierarchy in the organisation. Departments such as the export department structure will also be the initial stages to be affected and also attended to by manufacturing companies such as Winch-it. Whinch-it will require a foreign agent or