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IMAX Case Study

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IMAX Case Study
1. Analyze IMAX’s general and industry environments and identify the opportunities and challenges it faces.
2. Discuss IMAX’s business strategy and analyze how IMAX’s resources and capabilities support its business and corporate strategies.
3. Why was IMAX changing its business and corporate strategies? Could IMAX thrive as a niche player that only made large films and systems?
4. Evaluate changes in IMAX’s business and corporate strategies. Have the changes been effective? Could increasing the number of Hollywood movies release in IMAX format dilute the IMAX brand?
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