Imc Plan
Integrated Marketing Communication Plan for Magnolia
Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line, the Gold Label, the Sorbetes line, the No Sugar Added, the Kiddie line, Imported line and the Limited edition line. the Classic and Gold Label come in 425ml, 475ml, 1.5L and 3.0L, while the Limited Edition and the Sorbetes line come in 1.5L and 1.0L respectively. the Imported on the other hand comes in 800ml while the Kiddie and the no Sugar Added both come in 700ml. Recently Magnolia, in partner with the Department of Tourism launched a brand new line of Ice Cream to promote their Best of the Philippines collection. Each flavor contains with it a specific Filipino delicacy from a well known province to further advertise the wonder of Filipino Cuisine. The Macapuno Langka and Macapuna bannana both showcase Lagna's tast Macapuno while Coffee Crumble and Tsokolate Tablea both boast of Batangas' aromatic coffee beans and tablea tsokolate. Ube Keso and Mangoes and Cream on the other hand avertise Baguio's Good Shepherd Ube and Guimaras' sweet mangoes. Magnolia originally carries 7 variants of Ice Cream. 1. Classic 2. Gold Label 3. Sorbetes 4. No Sugar Added 5. Kiddie 6. Limited Edition 7. Imported Recently they lanuched their new "Best of the Philippines" line in conjunction with the tagline "Taste the Philippines" to showcase local delicacies. 1. Macapuno Langka (Laguna) 2. Macapuno Banana (Laguna) 3. Coffee Crumble (Batangas) 4. Tsokolate Tablea (Batangas) 5. Ube Keso (Baguio) 6. Mangoes and Cream (Guimaras) Magnolia Ice Cream Products come in a variety of quantities. 1.
Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line, the Gold Label, the Sorbetes line, the No Sugar Added, the Kiddie line, Imported line and the Limited edition line. the Classic and Gold Label come in 425ml, 475ml, 1.5L and 3.0L, while the Limited Edition and the Sorbetes line come in 1.5L and 1.0L respectively. the Imported on the other hand comes in 800ml while the Kiddie and the no Sugar Added both come in 700ml. Recently Magnolia, in partner with the Department of Tourism launched a brand new line of Ice Cream to promote their Best of the Philippines collection. Each flavor contains with it a specific Filipino delicacy from a well known province to further advertise the wonder of Filipino Cuisine. The Macapuno Langka and Macapuna bannana both showcase Lagna's tast Macapuno while Coffee Crumble and Tsokolate Tablea both boast of Batangas' aromatic coffee beans and tablea tsokolate. Ube Keso and Mangoes and Cream on the other hand avertise Baguio's Good Shepherd Ube and Guimaras' sweet mangoes. Magnolia originally carries 7 variants of Ice Cream. 1. Classic 2. Gold Label 3. Sorbetes 4. No Sugar Added 5. Kiddie 6. Limited Edition 7. Imported Recently they lanuched their new "Best of the Philippines" line in conjunction with the tagline "Taste the Philippines" to showcase local delicacies. 1. Macapuno Langka (Laguna) 2. Macapuno Banana (Laguna) 3. Coffee Crumble (Batangas) 4. Tsokolate Tablea (Batangas) 5. Ube Keso (Baguio) 6. Mangoes and Cream (Guimaras) Magnolia Ice Cream Products come in a variety of quantities. 1.