Impact of Internet & Online Community Networking Application (Web 2.0 internet Technology) based on Budget Hotel in Klang Valley.
Web 2.0 internet Technology allows users to interact and cooperate with each other in a social media dialogue as creators of user-generated content in a virtual community. There are various Community Networking Application platforms provided by the social media networks such as Facebook, LinkedIn, YouTube and Twitter to the marketing of products and services for the hospitality industry. Social network offers media technologies that can enable online functionality and monitoring perspectives wherein the data gathered can be used to improve their services for customer satisfaction. The hospitality industry can market themselves in social media and networking thus it can be use social media to engage customers and clients in dialogue and recognize their needs & wants. Through these networking sites, hospitality industry Web 2.0 internet Technology allows users to interact and cooperate with each other in a social media dialogue as creators of user-generated content in a virtual community. There are various Community Networking Application platforms provided by the social media networks such as Facebook, LinkedIn, YouTube and Twitter to the marketing of products and services for the hospitality industry. Social network offers media technologies that can enable online functionality and monitoring perspectives wherein the data gathered can be used to improve their services for customer satisfaction. The hospitality industry can market themselves in social media and networking thus it can be use social media to engage customers and clients in dialogue and recognize their needs & wants. Through these networking sites, hospitality industry could interact with new & loyal guests before, during, and after of the guest staying experience. Social media is relatively new and the advantages are abundance such as it is affordable (no
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