In such a competitive environment resulted from world globalization and liberalization, firms survive with much difficulty unless they create the competitive advantage over their competitors. With the increasing competitive, business survival pressure and the dynamic, changing customer-oriented environment, total quality management (TQM) has been recognized as one of the important issues and generated a substantial amount of interest among managers and researchers. Since 1980s, TQM has been regarded as one of effective ways for firms to improve their competitive advantage. Some leading pioneers in the quality area asserted that competitive advantage can be gained by providing quality products or services. Others argued that quality holds the key competitiveness in today’s global market. In addition, TQM has widely considered as an effective management tool to provide business with stability, growth, and prosperity. The benefits of quality improvement can not only be reflected on decreasing costs, but also on maximizing business profits. In terms of quality improvement, what really counts for a firm is not just cost minimization, but the effect of superior quality has on maximizing profits. Thus, the study of the relationship between quality management and firm performance is critical for firms and researchers to better understand the effects of quality management onto different levels of firm performance. In order to accomplish the requirement of quality, firms have to spend time and effort on the implementation of TQM. To this end, firms will introduce quality management practice by communicating TQM philosophy and/or principle effectively. In addition, the application of TQM can be implemented to
In such a competitive environment resulted from world globalization and liberalization, firms survive with much difficulty unless they create the competitive advantage over their competitors. With the increasing competitive, business survival pressure and the dynamic, changing customer-oriented environment, total quality management (TQM) has been recognized as one of the important issues and generated a substantial amount of interest among managers and researchers. Since 1980s, TQM has been regarded as one of effective ways for firms to improve their competitive advantage. Some leading pioneers in the quality area asserted that competitive advantage can be gained by providing quality products or services. Others argued that quality holds the key competitiveness in today’s global market. In addition, TQM has widely considered as an effective management tool to provide business with stability, growth, and prosperity. The benefits of quality improvement can not only be reflected on decreasing costs, but also on maximizing business profits. In terms of quality improvement, what really counts for a firm is not just cost minimization, but the effect of superior quality has on maximizing profits. Thus, the study of the relationship between quality management and firm performance is critical for firms and researchers to better understand the effects of quality management onto different levels of firm performance. In order to accomplish the requirement of quality, firms have to spend time and effort on the implementation of TQM. To this end, firms will introduce quality management practice by communicating TQM philosophy and/or principle effectively. In addition, the application of TQM can be implemented to