Level of Preference of Catering Service Sector of Monkayo, Compostela Valley Province to Multi-Level Marketing

LEVEL OF PREFERENCE OF CATERING SERVICE SECTOR IN MONKAYO, COMPOSTELLA VALLEY PROVINCE TO MULTI-LEVEL MARKETING

CHAPTER I
PROBLEM AND ITS SETTING

BACKGROUND OF THE STUDY
In today’s modern world customers are the main reason of establishing different types of businesses to sustain their needs and wants. Business provides products and services to customers. This products and services in the present day world are provided by the entrepreneurs who organize, manage and assume the risk of starting businesses mainly for earning profit. Engaging in different types of business is easy but crucial because of the diverse taste and preferences of the customers. This is the reason why different business sectors implemented strategies to satisfy the needs and wants of each buyer of their products offering presented in the market.

As defined by ISO: "TQM is a management approach of an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society." TQM nowadays is the mainstream of every business, since different companies using this method to become successful one. TQM was originated from “TOTAL PRODUCTIVE MAINTENANCE” (TPM) which was invented by Toyota Company. They solve their problems by completely changing their way as it operated its plants, they stopped their workers moving around as much and assigned their workers to have responsibility over individual machines and they also required their workers to have and keep documents regarding their machines not only on how to operate but the entire maintenance history and how it work internally. They also tackle about the dirt and they regularly started to keep apart their machines to clean them. And the last step that was taken by Toyota was the systematic preventative maintenance which part of their documentation was to study carefully any irregularity of their

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