Today’s managers have a growing need to understand scientific findings and incorporate them into decision making. Research always facilitates effective management. At many government organizations research drives every aspect of major decision making. In some organizations, research is so fundamental that management makes hardly any significant decision without the benefit of some kind of research.
The prime managerial value of management research is that it reduces uncertainty by providing information that improves the decision-making process. The decision –making process associated with the development and implementation of a strategy involves four interrelated stages.
1) Identifying problems or opportunities 2) Diagnosing and assessing problems or opportunities 3) Selecting and implementing a course of action 4) Evaluating the course of action
Management research, by supplying managers with pertinent information, may play an important role by reducing managerial uncertainty in each of these stages.
2. Briefly explain the process of a research?
The process of a research can be divided into stages. The number of stages identified also varies from one account to another. At a minimum, stages of the scientific method will include
1. The idea, question, or problem 2. Development of the research design (Specific research questions or hypotheses) 3. Data collection and observations; and 4. Data analysis and interpretation
The first step in any research project is to define the problem or opportunity. Decision makers must express their objectives to researchers to avoid getting the right answer to the wrong question. Defining the problem is often complicated in that portions of the problem may be hidden from view. The research must help management help management isolate and identify the problem to ensure that the real problem, rather than a symptom, is investigated. A