There are two main factors in recent history that contributed to the increased number of Inbound Tourists to South Africa.
The First would be because of the political history of South Africa. After the Second World war there were serious segregation laws implemented. Separating blacks from whites – they named it Apartheid.
Play clip: http://www.youtube.com/watch?v=Rz4F_InsBeo
If you were a tourist in South Africa and you weren’t white you would have to make use of the non-whites facilities – which were usually of poor standards.
In an attempt to put an end to Apartheid, South Africa was sanctioned by the UN and naturally this put South Africa on the global stage.
Shortly After ,the UK and USA boycotted South Africa with: * Economic sanctions * Military sanctions * Cultural boycotts * Sporting boycotts
Later 23 countries joined in these boycotts.
This meant that none of those countries traveled to South Africa .Musicians, actors, writers or other artists did not publish any of their material of South African nature.
South Africa was isolated from the world, in the sense that foreigners did no longer invest or visit South Africa but South Africa was still getting a lot of attention internationally.
The protests against the Apartheid movement became more violent and the political unrest even worse. Of course this made tourists skeptical of travelling to South Africa.
1990 marked the end of Apartheid; in 1994 South Africa had their first democratic elections.
Nelson Mandela was voted the first black President of South Africa.
Since 1994 South African Tourism growth has been exceptional
Million people
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Only 16 years after being a democratic and free country , South Africa had the opportunity to host the 2010 Soccer World Cup .This event made the world even more aware of South Africa, everyone was talking about the Soccer World Cup and therefore South Africa as a country received even