Indian Restaurant Case Study
INTRODUCTION
It has been proved that competition intensifies in almost every industry, companies must develop innovative products and business processes to survive and thrive and information technology (IT) is a powerful tool to help them do so. In this project, the focus is on the most important IT applications businesses are using today:
1. Supply chain management (SCM)
2. Customer relationship management (CRM)
3. Business intelligence (BI)
4. Integrated collaboration environments (ICE)
5. Porter’s five forces model
The industry which I have chosen is food industry. And the example which I have taken is of Indian restaurant Findlay. It has a scope to be a successful venture because of the following reasons:
1. Firstly, there are lot of international students who are doing there master’s from university of Findlay and most of them are from India.
2. Secondly, there is no other Indian restaurant in the near by area especially in Findlay.
PORTER’S FIVE FORCES MODEL
Porter’s five forces model will help us to determine in what ways this new venture will use it when thinking about business strategy and the impact of IT.
1. Buyer power: Buyer power is high when buyers have many choices from whom to buy, and low when there are few. As a provider of the product or services, we should always wishes to reduce buyer power. For this enterprise the buyer power will be low because there is no other Indian restaurant in that area. In addition, the enterprise will keep track of the customers who make their visit often to the restaurant through loyalties programs, number of times credit card being used etc. and it is not feasible without large –scale IT systems.
2. Supplier power: supplier power is high when buyers have few choices from whom to buy. As a customer of other supplier organizations, you want to increase your buyer power. Over here, IT plays a vital role in bringing buyer-supplier together through internet, IT-enable B2B e-marketplaces etc. For
It has been proved that competition intensifies in almost every industry, companies must develop innovative products and business processes to survive and thrive and information technology (IT) is a powerful tool to help them do so. In this project, the focus is on the most important IT applications businesses are using today:
1. Supply chain management (SCM)
2. Customer relationship management (CRM)
3. Business intelligence (BI)
4. Integrated collaboration environments (ICE)
5. Porter’s five forces model
The industry which I have chosen is food industry. And the example which I have taken is of Indian restaurant Findlay. It has a scope to be a successful venture because of the following reasons:
1. Firstly, there are lot of international students who are doing there master’s from university of Findlay and most of them are from India.
2. Secondly, there is no other Indian restaurant in the near by area especially in Findlay.
PORTER’S FIVE FORCES MODEL
Porter’s five forces model will help us to determine in what ways this new venture will use it when thinking about business strategy and the impact of IT.
1. Buyer power: Buyer power is high when buyers have many choices from whom to buy, and low when there are few. As a provider of the product or services, we should always wishes to reduce buyer power. For this enterprise the buyer power will be low because there is no other Indian restaurant in that area. In addition, the enterprise will keep track of the customers who make their visit often to the restaurant through loyalties programs, number of times credit card being used etc. and it is not feasible without large –scale IT systems.
2. Supplier power: supplier power is high when buyers have few choices from whom to buy. As a customer of other supplier organizations, you want to increase your buyer power. Over here, IT plays a vital role in bringing buyer-supplier together through internet, IT-enable B2B e-marketplaces etc. For