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Inki Ltd Swot Analysis Essay

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Inki Ltd Swot Analysis Essay
INKI LTD SWOT ANALISYS

STRENGHTS

1. 60 shops are well placed in the market. Most of the shops based in high street, they are close to offices, which can mean potential customers. 2. In the shops sellers get to know customers one by one. There is a relationship with direct sales, which can help to have regular customers. 3. Competitive price structure. The price of the remanufactured inkjet is 20% cheaper than original branded. 4. 24hours delivery 5. High quality and guarantied product, which can minimise customer service. 6. Company is able to offer good customer service. 7. Hard-working staff all of them are willing to do overtime, if required. 8. Management has depth knowledge and experience of product.
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Costing technician has no accounting qualification but has a lot of experience. Payroll clerk has AAT level 2 and she is willing to learn.

WEAKNESSES

1. Teamwork environment does not exist in accounts department. Staff is not able to take over each other works. Department is vulnerable to vital staff being sick leaving, etc. 2. Accounts department should be in a separate place/room. 3. There are problems with security system. Password security is inadequate. Most of the computers have same password. It should be different password for all computers. 4. Accounts department does not follow to back up IT system twice a day, which can be lead to lose hours of work, if is a problem with power cut. 5. Credit control system is not independent. 6. Poor credit control. They should send out chasing letter as a reminder before due date and phone up customers straight away if payment is not received in
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• Poor credit control. They should send out chasing letter as a reminder before due date and phone up customers straight away if payment is not received in time. • Sales ledger clerk does banking and recording receipts in cashbook. These tasks should be done by different person. Sales ledger clerk does credit checking on subcontractors. This task should be done by managers. Sales ledger clerk works part time. It would be more effective to employ a part timer credit controller to focus on chasing payments, who could reduce bad debts. It would cost less for the company instead of pay for overtime • Sales ledger clerk has no accounting qualification. He may not does all the work properly. • Sales ledger clerk is overloaded with work. As employ him part time is not ideal. He has to do a lot of overtime to be up to date. • Only one person was trained with sales ledger funtcion, who could help to sales ledger clerk. However this person is also works part time. • When sales ledger clerk takes holiday nobody take over work • Director prefer to keep good relationship with a customer, instead of chase for

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