Preview

Innovation—and Continuity—at Toyota

Satisfactory Essays
Open Document
Open Document
371 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Innovation—and Continuity—at Toyota
Case Study: Innovation—and continuity—at Toyota
Answer 1
I would not think Toyota an ‘innovation organization’. It cannot be denied that, despite the Toyota’s product like Prius, its service, marketing and other business processes can be innovative and the innovation can be incremental. But I think whether a company can innovations, their products can be reflected. Through this point, in the case said, notwithstanding the Prius, we would not deem it a particularly innovative organization. To sum up in conclusion, I consider Toyota an ‘innovation organization’.
Answer 2
I do suppose that Toyota’s potentially inbred leadership explain its successes. In according with the information in the case, all its senior executives are Japanese males and for its worshipping of the past, it can be easily deduced that the potential to be a successful leader which is able to generate wonderful corporations like Toyota is born in the blood of the generation which enables the gene of successful culture can be handed down from age to age.
Answer 3
Firstly I think Toyota’s loss of 2009 is an inevitable event. Because Toyota’s way of innovation they adopted is a process which may be slow but continuous depends that, the company will not gain the success immediately but ultimately. And I think according its culture and some other way of doing business, Toyota will not have more problems dealing with the loss than other carmakers. Toyota’s way can be more likely to realize the innovations, and organizational success, therefore, when the company faces the problems, they can take effective measurements to deal with these challenges and make up the disadvantages the company has.
Answer 4
The new president of Toyota refers to that the consumers are not too concentrated on what extent of the success Toyota has gained and what are the advantages Toyota has compared to other companies; on the opposite, consumers cares more about how the company can bring substantial benefits for them.

You May Also Find These Documents Helpful

  • Powerful Essays

    Tui Mgt 499 Module 2 Case

    • 1230 Words
    • 5 Pages

    Numerous opportunities currently exist for Toyota such as the new fuel-efficient cars that they are producing. With rising oil prices, the company can take advantage of its continuous Innovation, particularly the manufacturing of green cars such as the Prius model to increase sales. Investment in advanced technologies and R&D activity will enhance the widening of product portfolio that meets the diverse needs of consumers seeking alternative sources of fuels away from fuel guzzlers. Innovation will help the company to produce cars which have greater performance and less damage on the environment.…

    • 1230 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    This article explains the source of Toyota’s successful “insatiable competitiveness that would seem un-American were it not for all the Americans making it happen.” What drives Toyota is “the presumption of imperfection and a distinctly American refusal to accept it.” Toyota is growing while other competitive companies like “Ford” and “GM” are struggling. Some of them terminated their business, while Toyota is opening new factories, at lower labor costs. There are many reasons for their success.…

    • 344 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation, durability, reliability, and sustainability. It represents an industry leading product line of several models including the 1955 flop Toyopet, the 1965 comeback Corona, the Corolla, Toyota trucks, the luxury Lexus, the Avalon, Solara, Scion, and the world’s first hybrid the Prius.…

    • 2274 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    BUS 357 Research Paper

    • 2491 Words
    • 10 Pages

    Toyota Motor Company has had a great amount of success in the last few years as far as being able to sell its products. Toyota is an automobile making company that has been around for years and earned its trust through its customers. After all, trust is everything when it comes to the…

    • 2491 Words
    • 10 Pages
    Best Essays
  • Best Essays

    Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011 (Forbes.com, 2011).” Founded in 1937 in Japan, Toyota now employs 320,590 with operations all over the world (Forbes.com, 2011). “Recognizing a growing market in the United States, in 1957 Toyota established its first sales, marketing and distribution subsidiary in the U.S. called Toyota Motor Sales Inc. (Gretto, M., Schotter, A., & Teagarden, M. 2009, p.2).” Over the years Toyota has manufactured and sold vehicles all over the world and is a leader in innovation and technology. However, in recent years Toyota has faced many setbacks that have consumers concerned about their safety and have Toyota looking for a way to get back their credibility.…

    • 1643 Words
    • 7 Pages
    Best Essays
  • Better Essays

    This report contains a strategic profile of Toyota, containing a strategic analysis of the company.…

    • 1977 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and developing products. The company has 12 percent of the global market share. We can see and buy products everywhere.…

    • 2311 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    A crucial decision for the lasting growth and success of Toyota Motor Corporation is selecting the optimal strategic direction. The automobile industry is highly competitive and is subjected to the buying habits of consumers globally. The organization must evaluate trends thoroughly to create strategic choices that yield value for stakeholders. A value discipline will be designated that is considered to set the groundwork for business culture. A generic and grand strategy will be executed based on the goal of the continuous long-standing growth. Collectively, these elements of the strategic plan will certify Toyota Motor Corporation remains a forerunner in the automotive industry for numerous years in the future.…

    • 563 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Management

    • 2504 Words
    • 9 Pages

    Michael Porter believes that a strategy is based on how the company differentiates itself from its competitors while operational effectiveness is on improving on what the organizations have.(Porter, 1996/11) Toyota’s focus on operational effectiveness is to build and improve on the company’s very own resources “Kaizen”, and to save costs as well as time in terms of production against its rivals,…

    • 2504 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Toyota Recall

    • 1391 Words
    • 6 Pages

    To maintain its impressive rate of growth Toyota will have to conduct effective public relations damage control in an attempt to safeguard its stellar reputation as a manufacturer of highly reliable automobiles. The Toyota Motor Corporation has been around for greater part of last century. It really started to make a strong entry in the North American and European car markets in the mid 1970 's. Their successful product offering combining low prices and high reliability have been huge factors in its successful profitable market-share growth ever since. Toyota Motor Corporation is a Japanese multinational corporation and the world 's second largest automaker making automobiles, trucks, buses and robots and providing financial services. Based in Toyota, Aichi, Japan, the company…

    • 1391 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Bibliography: Newman, R. (2008, May 27). 5 secrets to toyota 's success. USA News. Retrieved from http://money.usanews.com/money/business-economy/articles/2008/05/27/5-secrets-to-toyota…

    • 2575 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    This paper seeks to compare core and enabling technologies of two organizations in the automobile industry. General Motors Corporation experienced a crisis that recorded another operating loss of $7,668 million during the fiscal year of 2006, while Toyota Motor Corporation recorded an operating income of approximately $19 billion during the fiscal year of 2006, an increase of 19.2% over 2005. The net profit of Toyota was approximately $13.9 billion in the fiscal year of 2006, an increase of 19.8% over 2005. It is interesting to understand why one company is struggling to survive with such losses, while the other is generating profits every year. This paper further analyzes contrasting strategies of core and enabling technologies between two organizations that may result in profit or loss. General Motors‟ problems are significant beyond those directly involved. If GM fails, it will not only have a huge social, psychological, and economic impact in the US, where it is an iconic automobile manufacturer, but such a failure would also have a negative impact on the US economy and adversely affect other economies. Thus, the failure of General Motors would have world-wide repercussions. Comparison and Contrast of General Motors and Toyota Motor General Motors Corporation History General Motors (GM) was founded in1908 in Flint, Michigan, as a holding company for Buick, then controlled by William C. Durant, and acquired Oldsmobile later that year. Durant brought in Cadillac, Elmore, Oakland (later known as Pontiac), and several others. In 1909, General Motors acquired the Reliance Motor Truck Company of Owosso, Michigan, and the Rapid Motor Vehicle Company of Pontiac, Michigan, the…

    • 4710 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Although many other Asian automobile manufactures have earned a reputation for building high-quality cars, they have been unable to overcome Toyota's advantages in human resource management, supplier networks and distribution systems in the highly competitive US market.…

    • 1190 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Toyota motor corporate is a Japanese automotive manufacturer headquartered in Toyota, Aichi Japan. In 2013, the multinational corporation consisted of 333,498 employees worldwide and as of January 2014 is the 14th largest auto manufacturer in 2012 by production. It’s the worlds 1st automobile manufacturer to produce more than 10 million vehicles per year. It was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Toyota is now number 5 on the list of “Which Automotive Companies Lead the Innovation Race?” Their global vision is “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and the most responsible ways of moving people. Through our commitment to quality, and respect to the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talents and passion of people who believe there is always a better way.”…

    • 1760 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Toyota Corporation is an organization that manufactures quality vehicles at a low price; together with marketing skills and brand recognition to utilize premium-pricing policies. Yet, Toyota is not without its share of corporate weaknesses and threats, which continually risk its competitive advantage.…

    • 721 Words
    • 3 Pages
    Good Essays

Related Topics